Search Engine Optimization Executive

Job Title:

SEO Expert We are seeking a highly skilled and motivated SEO Expert / SEO Executive to join our growing digital marketing team. In this role, you will be responsible for developing and executing effective SEO strategies to enhance our website and landing pages online visibility. Boost search engine visibility, increase organic traffic, and improve search rankings on various search engines and online search results. The ideal candidate should have a proven track record in B2C & B2C SEO and be up to-date with the latest search engine algorithms, AI-driven search trends, and voice search optimization. 

Key Responsibilities:

• Develop, implement, and manage comprehensive SEO strategies for B2C & B2C websites and landing pages to drive traffic, engagement, and conversions.

• Perform thorough keyword research, competitor analysis, and market trends to identify growth opportunities.

• Execute effective on-page optimization including meta tags, headers, URL structure, internal linking, schema markup, and content optimization.

• Implement off-page SEO activities such as link-building, outreach campaigns, and digital PR to improve domain authority.

• Conduct regular technical SEO audits and coordinate with the web development team to resolve issues (site speed, crawl errors, mobile-friendliness, etc.).

• Optimize for voice search by enhancing content with natural language queries, featured snippets, and conversational keywords.

• Stay current on the evolving landscape of AI-driven search results (Google SGE, Bing AI, etc.) and adapt SEO strategies to improve visibility in these new formats.

• Collaborate with content and creative teams to align SEO with content marketing initiatives.

• Track, analyze, and report key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

• Monitor SEO performance and provide actionable insights and monthly reporting to stakeholders.

• Stay up-to-date with the latest SEO trends, algorithm updates, and emerging tools/technologies. 

Required Skills and Qualifications:

o Proven experience in SEO, with a strong track record of improving rankings and organic traffic.

o Expertise in GA4, Google Search Console, and SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, etc. o Strong knowledge of on-page, off-page, and technical SEO best practices.

o Experience with content marketing, keyword research, and competitor analysis.

o Understanding HTML, CSS, JavaScript, and how they affect SEO.

o Familiarity with CMS platforms like WordPress, Shopify, Magento, and eCommerce SEO.

o Strong analytical skills and ability to interpret data for decision-making.

o Experience in local SEO and Google My Business optimization.

o Excellent communication and reporting skills. o Google Analytics and Google Ads certifications are a plus.

o Ability to work independently as well as collaboratively in a fast-paced environment. o Permanent Work from office

Preferred Qualifications:

• Certification in SEO, advance SEO or Digital marketing is preferred.

• Experience with voice search optimization and AI-driven SEO strategies.

• Knowledge of SEO automation tools and Python for SEO.

• Background in digital marketing, PPC, and social media marketing.

Perks & Benefits:

o Benefits of Insurance.

o Attendance Bonus o Monthly Incentives

o Loyalty Bonus

o 5 Working Days

o US Shifts

Location: