Search Engine Marketing Specialist

Role Name - Paid Media

Executive - 1 to 3 Years - 7 LPA

Manager - 3 to 5 Years - 9 LPA

Shift - 7.30 PM to 4.30 AM

Location - Mumbai ( Andheri East )

Hybrid work

Please note - WE DON'T CONSIDER RELOCATION.

Apple search

Key Responsibilities:

Internal

• Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
• Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
• Perform in-platform maintenance and optimizations
• Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Exhibit the ability to anticipate and solve problems

Customers

• Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
• Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape
• Drive high-value customers to interact with our clients’ products and services
• Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

• Keep pace with search engine and PPC industry trends and developments
• Core understanding and knowledge across digital media landscape and where paid search intersects
• Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

• Manage relationships with search engine partners
• Ensure process and activation best practices are used across select group of accounts
• Mentors Coordinator and Associate level team members regarding SEM best practices and internal processes
• Support internal training and development initiatives specific to SEM best practices and internal processes

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

• Active listening
• Ad platforms: Google/YouTube, Microsoft Ads
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• People management
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Storytelling
• Upwards management

Experience

• 3+ years experience in a digital marketing environment, agency and/or client experience
• 3+ years experience with paid search platforms