Search Engine Marketing Specialist

A LITTLE BIT ABOUT THE COMPANY:

We are a 360 degree digital marketing agency who does everything a brand needs in the digital space from creating a strategy, to building online assets (websites, apps) to finding a brand voice that stand out in the crowd of Social media and finally finding the apt audience and reaching out to them through integrated and extensive digital campaigns

Website: http://www.bigtrunk.co.in/

Department: - SEM

Designation: - SEM Specialist

No. of years of Experience: -2+ years

Location: - Marol, Andheri (East) Mumbai

Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM). You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements:

• Proven experience as a SEM Specialist or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Instagram etc) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus