Content Strategist

Job Description

Designation- Content Strategist Department- Copy Experience- 3+ years Location- Mumbai Role Overview: As a Creative Strategist, you will be responsible for developing and executing consumer-first, data-driven content strategies that drive brand engagement, awareness, and business growth. You will play a key role in conceptualizing, planning, and optimizing digital campaigns across social media, influencer marketing, and brand storytelling. Collaborating with cross-functional teams, you will craft compelling narratives that align with business objectives and resonate with the target audience. Key Responsibilities: - Develop integrated digital marketing strategies for brands across FMCG, hospitality, retail, and B2B sectors. - Identify consumer trends, cultural insights, and behavioral patterns to inform brand narratives. - Collaborate with designers, client servicing, content/copywriters, and media teams to develop engaging social/digital media campaigns. - Work closely with internal teams and external clients to align creative strategies with brand goals. - Present creative concepts, strategy decks, and analysis of performance reports to key stakeholders. - Stay updated on digital trends, platform algorithms, and emerging content formats to drive innovation. Show more Show less