Search Engine Marketing Specialist

Role Overview: As a Performance Campaign Manager, you will be responsible for providing strategic recommendations and solutions for performance campaigns, both internally and externally, to maintain successful client relationships. You will be involved in preparing and executing media campaigns and other deliverables. Your role will include managing day-to-day planning, analysis, and execution while building strong relationships with media vendors, clients, and partner agencies. Your main focus will be on maintaining exceptional service and delivering timely results to clients, including Performance Campaigns, Media Plans, Point-of-Views (POVs), and related media analyses. Key Responsibilities: - Lead strategically the book of business consisting of multiple clients - Provide strategic bidding and budget management oversight - Enhance and optimize campaigns for better performance - Evaluate best practices in Search, mobile, or display and provide training to junior team members - Develop strategies and review Digital Performance with the Media team on a monthly, quarterly, and yearly basis - Identify cross-selling opportunities among clients and assist in converting them - Support new business pitches and manage P&L, receivables, and contract status for clients - Forecast market needs, plan product launches, and campaigns - Stay updated on new technologies and advancements in Digital marketing - Analyze competition and recommend/implement changes to stay ahead - Act as a Single Point of Contact (SPOC) for client queries and escalations Qualifications Required: - Strong relationship management skills with internal clients, peers, and colleagues - Project management leadership skills with the ability to coordinate multiple projects under pressure - Identify, develop, and implement process improvements when necessary - Excellent presentation skills to influence management at all levels - Understanding of marketing, advertising principles, media concepts, and terms - Ability to prioritize, multitask, work successfully with teams, and deliver under pressure - Effective communication, project management, and time management skills - Loyalty, stability, excellent interpersonal, and presentation skills - Critical thinker with the ability to present complex concepts and data in a clear manner - Proficiency in Excel, PowerPoint, and Microsoft Word (Note: Additional details about the company were not provided in the job description),