Search Engine Marketing Specialist

Role Overview: As a Paid Search Analyst / Paid Search Campaign Manager at our company in Mysore, you will be responsible for managing and optimizing SEM campaigns across various search engines. Your role will involve analyzing and reporting on campaign performance metrics, developing strategies to enhance ad performance and ROI, monitoring competitor activities, and collaborating with content and design teams to create engaging ad copy and landing pages. Additionally, you will need to stay updated with the latest trends and best practices in SEM and PPC advertising. Key Responsibilities: - Manage and optimize SEM campaigns across various search engines. - Analyze and report on campaign performance metrics to stakeholders. - Develop strategies to improve ad performance and ROI. - Monitor and analyze competitor activities in the SEM landscape. - Collaborate with content and design teams to create engaging ad copy and landing pages. - Stay updated with the latest trends and best practices in SEM and PPC advertising. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - 2-7 years of experience in SEM or digital marketing. - Proven track record of managing successful SEM campaigns. - Strong analytical skills and proficiency in tools such as Google Analytics, Google Ads, and other SEM platforms. - Ability to work independently and as part of a team. - Excellent communication and organizational skills. Please share CV on *************,