Sales Marketing Manager

Job Summary:

The Sales and Marketing Manager is responsible for developing and executing strategies to drive sales growth and brand presence within the FMCG or Pharma sector. This role involves leading a team of sales and marketing professionals, managing budgets, analyzing market trends, and ensuring the successful execution of marketing campaigns and sales initiatives.

Note: Please apply if you have recent experience (at least 5 Years) in Business Development for Domestic & Exports market in Aerosol based products, Household care products, fragrances, Cosmetics & other Personal Care Products. Candidates with career in Modern trade & Institutional Sales are encouraged to apply.

Key Responsibilities:

1. Strategic Planning and Execution

• Develop and implement comprehensive sales and marketing strategies to achieve company

goals.

• Conduct market research to identify trends, customer needs, and competitive landscape.

• Create and manage annual sales and marketing budgets, ensuring efficient allocation of

resources.

2. Sales Management

• Lead, motivate, and manage the sales team to meet or exceed sales targets.

• Establish sales goals, monitor performance, and provide regular reports on sales metrics.

• Develop and maintain strong relationships with key clients, distributors, and partners.

3. Marketing and Brand Management

• Oversee the development and execution of marketing campaigns, including digital, print, and

events.

• Manage brand positioning and ensure consistent messaging across all channels.

• Coordinate with external agencies and vendors for creative and promotional activities.

4. Product Management

• Work closely with product development teams to ensure market needs are met.

• Launch new products effectively and manage the lifecycle of existing products.

• Analyze product performance and make recommendations for improvements.

5. Customer Insights and Relationship Management

• Gather and analyze customer feedback to improve product offerings and customer experience.

• Develop and implement customer retention programs and loyalty initiatives.

• Address customer concerns and resolve issues promptly.

6. Performance Monitoring and Reporting

• Track and analyze sales and marketing performance metrics.

• Prepare and present regular reports on sales performance, marketing campaign effectiveness,

and market trends to senior management.

• Adjust strategies based on performance data and market feedback.

Qualifications:

Education:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An MBA or advanced degree is a plus.

Experience:

• 8-10 years of experience in sales and marketing, with a focus on FMCG or Pharma industries.

• Proven track record of meeting or exceeding sales targets and driving successful marketing

campaigns.

• Experience managing a team and working with cross-functional departments.

Skills:

• Strong leadership and team management skills.

• Excellent communication and interpersonal abilities.

• Proficiency in market research and data analysis.

• Ability to develop and execute strategic plans.

• Familiarity with digital marketing tools and techniques.

• Strong negotiation and sales skills.

Personal Attributes:

• Results-oriented with a drive for achieving and exceeding goals.

• Strategic thinker with a proactive approach to problem-solving.

• Adaptable and able to thrive in a fast-paced environment.

Additional Information:

• Travel may be required based on business needs.