Sales & Marketing Manager

# **Area Sales Manager / Sales Team Leader – Key Responsibilities** #### 1. **Sales Strategy & Planning** * Develop and implement regional or area-specific sales strategies to achieve targets. * Analyze market trends, competitor activity, and customer needs to identify growth opportunities. * Forecast sales performance and plan budgets accordingly. #### 2. **Team Leadership & Management** * Recruit, train, mentor, and manage a team of sales representatives. * Set performance goals and KPIs for the team and monitor progress. * Conduct regular team meetings, performance reviews, and one-on-one coaching sessions. #### 3. **Sales Execution** * Drive the team to meet or exceed sales targets (monthly, quarterly, annually). * Manage key customer relationships and assist in closing high-value deals. * Ensure proper execution of promotional campaigns and product launches in the area. #### 4. **Territory & Account Management** * Assign territories or customer accounts to team members effectively. * Monitor and optimize coverage of assigned area to maximize sales and efficiency. * Maintain detailed knowledge of each area’s customer base and sales potential. #### 5. **Reporting & Analysis** * Prepare and present sales reports, forecasts, and performance metrics to senior management. * Analyze sales data to identify areas for improvement. * Track team performance against KPIs and suggest corrective actions as needed. #### 6. **Customer Relationship Management** * Ensure high levels of customer satisfaction and retention. * Handle escalated customer issues or complaints professionally. * Support team in building and nurturing long-term customer relationships. #### 7. **Collaboration & Coordination** * Liaise with marketing, product, and supply chain teams to align sales strategies. * Coordinate with other area/regional managers to share best practices. * Ensure timely communication of market insights to internal teams. #### 8. **Compliance & Administration** * Ensure adherence to company policies, pricing structures, and regulatory guidelines. * Oversee daily administrative tasks such as sales reporting, expense claims, etc.