Sales Executive - Modern Trade

Job Title: Sales Executive - Modern Trade

Department:

Employment Type:

Reporting To:

About Us:

Style & Shine Essentials

23 successful group companies

Role Objective:

primary and secondary sales

Key Responsibilities:

Sales Execution & Growth

• Achieve

  monthly, quarterly, and annual sales targets

  for the assigned modern trade territory.
• Drive

  secondary sales

  through effective in-store execution and stock movement.
• Increase sales per store by improving

  assortment, shelf visibility, and promotional execution

  .
• Support expansion by

  adding new modern trade outlets and securing additional product listings

  .

Retail Execution & Merchandising

• Ensure

  daily market visits

  and full coverage of assigned modern trade accounts.
• Ensure

  adequate product availability

  , correct shelf placement, proper facing, and adherence to planograms.
• Execute

  in-store promotions, schemes, and product launches

  as per company guidelines.
• Ensure all

  POSM and marketing materials

  are correctly installed, visible, and well-maintained.

Supply & Operations Coordination

• Coordinate with

  internal supply chain, logistics, and merchandising teams

  to ensure timely replenishment and smooth operations.
• Monitor store-level stock levels and ensure

  proper stock rotation (FIFO)

  to avoid expiry or damages.
• Proactively flag supply or execution gaps and ensure timely resolution.

Market Intelligence & Reporting

• Track and report

  pricing, competitor activity, promotions, and shelf share

  in modern trade outlets.
• Gather retailer and shopper feedback on product performance and share actionable insights.
• Submit

  daily, weekly, and monthly sales and market execution reports

  accurately and on time.

Account & Relationship Management

• Build and maintain strong working relationships with

  store managers, department heads, and modern trade staff

  .
• Act as the primary point of contact for execution-related matters at the store level.
• Resolve operational or execution-related issues promptly to maintain high service standards.

Compliance & Discipline

• Ensure strict adherence to

  company sales processes, reporting formats, attendance discipline, and ethical standards

  .
• Maintain professional conduct while representing the brand at all retail touchpoints.

Skills & Competencies:

• Strong

  communication, presentation, and negotiation skills

• Sound understanding of

  modern trade retail operations and merchandising

• Ability to build and sustain

  long-term relationships

  with modern trade partners
• Good

  numerical ability and reporting discipline

• Result-oriented, execution-focused, and self-motivated
• Strong time management and planning skills
• Willingness to travel extensively within the assigned territory

Qualification & Experience:

• Minimum Qualification:

  12th Pass

• Graduate preferred, MBA is a plus.

• Experience:

  2–5 years of experience in

  FMCG Personal Care/Consumer Goods/Pharma

• Prior

  Modern Trade sales experience

  will be a strong advantage

Key Performance Indicators (KPIs) (Indicative):

• Sales target achievement (Modern Trade)
• Store coverage and visit discipline
• Product availability and shelf visibility
• Execution of promotions and launches
• Quality and timeliness of reporting
• Retailer relationship management