Sales Development Representative

About Us:

Platton Inc.

Position Overview:

Outbound Sales Representative (SDR)

Core Objective:

To generate a consistent pipeline of qualified leads by executing targeted outbound campaigns, engaging logistics decision-makers, and booking high-intent discovery meetings for the BDM team.

Key Responsibilities:

• Execute outbound prospecting via cold calls (50–60/day), emails, and LinkedIn messaging (100/day).
• Identify and qualify potential import/export clients across various verticals such as e-commerce, distribution, manufacturing, and retail.
• Research companies and decision-makers using tools like Apollo, LinkedIn Sales Navigator, and industry directories.
• Engage logistics managers, supply chain heads, and business owners to understand their shipping needs and pain points.
• Assess lead quality based on volume, trade lane focus, Amazon FBA requirements, or frequency (e.g., 10–30 FCL/month).
• Book meetings for BDMs with complete handoff notes and opportunity context.
• Log and maintain up-to-date records of all activities and communications in CRM (e.g., Zoho).
• Work closely with the Sales Director and Marketing team to improve outreach strategy, messaging, and lead quality.
• Track and report weekly KPIs such as contact rate, meeting bookings, and conversion ratio.

Required Skills & Experience:

• 2 - 6 years of outbound B2B sales or lead generation experience (preferably in logistics, SaaS, or similar industries).
• Excellent spoken and written English communication.
• Proficiency with tools like Apollo, LinkedIn Sales Navigator, and CRM platforms (e.g., Zoho, HubSpot).
• Strong organizational and follow-up skills; comfortable managing high-volume outreach and daily activity targets.
• Self-driven with a growth mindset and willingness to learn about global trade, Incoterms, and freight flows.
• Experience prospecting for freight forwarding, NVOCCs, or supply chain tech companies.
• Understanding of international trade lanes, container volumes, and Amazon FBA models.