Sales Development Representative

Roles and Responsibilities: Identify decision-makers in target accounts across BFSI, Manufacturing, and Retail. Build prospect lists using LinkedIn Sales Navigator, industry databases and peer referrals. Execute daily cold calls, personalised emails and social-selling touches to start compelling conversations about digital transformation and managed services. Run short discovery calls to understand business drivers (regulatory compliance, legacy modernisation, supply-chain efficiency, etc.). Evaluate budget, authority, need and timeline. Coordinate calendars, craft agendas and brief internal experts to deliver tailored demos or workshops—ensuring prospects are set up for success. Log every interaction in the CRM, follow up relentlessly, share case studies and invite prospects to webinars until they’re sales-ready. Work closely with Marketing (campaign follow-up) and with Account Executives on hand-offs, feedback loops, and win-back tactics. Track competitor moves and industry trends; channel insights to Product & Marketing for sharper positioning. Must-Haves: 3+ years in SDR / Inside Sales / Lead Generation for IT services, software, SaaS or consulting. Demonstrated success selling or prospecting into BFSI, Manufacturing, or Retail/Distribution verticals. Working knowledge of digital transformation concepts—cloud migration, application modernisation, managed support. Fluent, persuasive English; confident phone & video presence when engaging C-level stakeholders. Hands-on CRM experience (Salesforce, HubSpot or Zoho) and data-driven mindset. Willingness to flex hours for US time zones when required. Nice-to-Haves: Exposure to RFI/RFP sales cycles or solution selling frameworks (MEDDPICC, SPIN). Familiarity with sales-enablement tools (ZoomInfo, Apollo, Outreach). Bachelor’s in Business / IT; MBA a plus.