Sales and Marketing Manager

Marketing Manager (Field – New City Development & Deal Support)

Location: Base at Ahmedabad; Pan-Gujarat travel
Travel: ~75% of the month (approx. 20–22 days) within Gujarat
Function: Growth/Marketing (with strong Sales Enablement)
Reports to: Head – Sales & Marketing

Role Summary

You will build new city markets across Gujarat and accelerate closures in existing Gujarat cities by working shoulder-to-shoulder with local teams. The role blends market creation (architect/builder/channel outreach, activations, and specs) with hands-on deal support (demos, BOQs, negotiations) to convert pipeline into revenue.

Key Responsibilities

• City Launch & Market Creation
• Map priority Gujarat cities; build 30/60/90-day city playbooks (ICP, target architect/builder lists, channel gaps, competitor scan).
• Run outreach campaigns (cold visits, events, site demos, CP/architect meets) to open new logos.
• Onboard and activate channel partners/applicators; ensure merchandising and sampling.
• Deal Support & Team Enablement
• Travel with city sales reps to key accounts; run product demos, mock-ups, BOQ/spec support, and commercial negotiations.
• Coach reps on opportunity strategy, objection handling, and closing; conduct weekly pipeline clinics and ride-alongs.
• Accelerate specification wins with architects/PMCs; follow through till PO/invoicing with city teams.
• Marketing Activation
• Execute city-level activations: architect roundtables, site demos, trade meets, and local digital pushes.
• Localize collaterals (case studies, shade decks, sample kits); collect testimonials and site photo/video content.
• Process, Reporting & Compliance
• Maintain CRM hygiene (Odoo/Zoho): leads, activities, stages, forecast, win/loss notes.
• Submit weekly Gujarat market creation scorecard and a concise travel MIS; track ROI of activations.
• Adhere to travel/expense and ethical selling policies; ensure site safety norms.

Success Metrics (KPIs)

• New qualified accounts opened per month in Gujarat (architects/builders/channel).
• Sample/demo → order conversion rate & total monthly assisted order value.
• Number of specification wins and city-level activations executed.
• Partner/applicator onboarding & first-90-day revenue activation.
• CRM discipline: % opportunities with next steps and updated close dates.

Qualifications

• 5–8 years in B2B building materials/finishes (paint, textures, coatings, tile, adhesives, waterproofing, etc.).
• Proven new-market development in Gujarat + complex deal support experience.
• Strong network with architects, interior designers, builders/contractors across key Gujarat cities.
• Bachelor’s degree; MBA/PGDM preferred.

Skills & Traits

• Hunter mindset with closing discipline; excellent negotiation & presentation.
• Hands-on with site demos/BOQs/specifications; strong product & technical curiosity.
• Data-driven: pipeline management, forecasting, and ROI tracking.
• Fluent in Gujarati + Hindi (English preferred). Valid DL; comfortable with frequent travel.

Tools

• CRM (Odoo/Zoho), MS Excel/PowerPoint/Google Suite; WhatsApp Business; LinkedIn Sales Navigator (preferred).

Compensation & Benefits

• Competitive fixed + performance incentives tied to Gujarat city creation & closures.
• Travel/DA as per policy; medical insurance; mobile & fuel reimbursements. (Customize as per policy.)

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person