Sales and Marketing Manager

Job Summary

We are looking for a Marketing Manager to lead the marketing and business development activities for our Sheet Metal Fabrication, Laser Cutting, Bending, and Welding services. The ideal candidate will have a strong understanding of industrial B2B marketing, excellent networking skills, and experience in promoting precision engineering or fabrication services to diverse industries such as automotive, electrical, construction, and heavy engineering.

Key Responsibilities

• Develop and implement marketing strategies to generate new business leads in the metal fabrication and engineering services sector.
• Identify and approach potential clients across various industries in and around Pune, PCMC, and Maharashtra region.
• Plan and execute digital marketing campaigns (LinkedIn, Google Ads, website SEO, email marketing, etc.) to enhance brand visibility.
• Prepare and manage marketing materials such as brochures, product catalogs, videos, and company profiles.
• Collaborate with the sales, design, and production teams to align marketing initiatives with business goals.
• Attend industrial exhibitions, trade fairs, and vendor meets to promote company services.
• Conduct market research to understand customer needs, competitor offerings, and emerging trends in sheet metal fabrication.
• Manage the company’s website and social media presence, ensuring up-to-date and professional representation.
• Develop and maintain relationships with existing clients to ensure customer satisfaction and repeat business.
• Track and report on marketing performance, lead conversions, and ROI to management.

Qualifications & Skills

• Bachelor’s degree in Marketing, Mechanical Engineering, Industrial Engineering, or a related field (MBA preferred).
• 5–10 years of experience in marketing or business development, preferably in sheet metal, fabrication, or manufacturing industries.
• Knowledge of laser cutting, CNC bending, welding, and powder coating processes.
• Proven track record in industrial/B2B marketing and lead generation.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM systems, digital marketing tools, and MS Office applications.
• Strong network within the Pune industrial belt (Chakan, Talegaon, Bhosari, Pirangut, Velu, etc.) will be an added advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads and new clients acquired.
• Growth in sales inquiries and conversion rates.
• Marketing ROI and digital engagement performance.
• Customer retention and satisfaction levels.
• Market expansion and brand visibility in the region.

Compensation & Benefits

• Competitive salary based on experience and qualifications.
• Performance-linked incentives.
• Travel allowance for client visits.
• Health insurance and other benefits as per company policy.
• Opportunities for professional growth within a rapidly expanding organization.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹21,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person