Retention Marketing Manager

About Us:

The world's leading consumer companies are all internet / technology / new age companies - Amazon (retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify (Entertainment). The only sector, where traditional companies are still the largest ones is restaurants. McDonald’s market cap is 130 BN USD. With Food Delivery growing exponentially worldwide, there is an opportunity to build the world's most valuable restaurant company on the internet, superfast. We have the formula to be that company. Today, we can safely say we are the world's largest delivery only / internet restaurant company, and by a wide margin. At 2200+ individual internet restaurants, in 70 + Indian cities, 3 in UAE, 1 in Saudi Arabia and 2 in the UK and expanding further, we have indeed come a long way. It’s still Day 1, but we know we are onto something very, very big. We have a once-in-a-lifetime opportunity to change a 500-year-old industry. For more detail on how we are changing the restaurant industry from the core, using the power of the internet, please refer below. It’s important reading if you want to know our company better and really explore working with us:

https://medium.com/@jaydeep_barman/how-to-build- 1000-restaurants-in-24-months-the-rebel-method- cb5b0cea4dc8

About EatSure:

With a selection of curated/trusted restaurants across categories/missions, EatSure - Foodcourt on an app, is fundamentally positioned as the World's largest omnichannel food court. EatSure will aim to provide a differentiated best in class customer experience by focusing on the following three core value propositions:

1. Multiple Restaurants delivered in one order
2. Exclusive offerings, available on EatSure Food Court
3. Transparency/assurance across Product, Process, Price, People, and Packaging.

As a platform, EatSure is focused on empowering the success of brands present on it across food missions by providing them access to an ecosystem of services – kitchen infrastructure, supply chain, last mile, culinary expertise and much more to help them scale in a profitable manner. What this means for their business is hyperlocal reach across 70+ cities in the country.

We leverage and maximise the true potential of what we have built over the years, since our inception in 2012 and are set to fuel the next biggest revenue channel for Rebel. Read more about it here:

https://medium.com/@jaydeep_barman/rebel-launcher-2-0-entrepreneurs-wanted-9d91fa2a53da

About the role:

Digital Marketing Leader

retention (CRM)

Key Responsibilities

• Build and own the digital marketing strategy across acquisition and retention.
• Manage performance marketing channels: Google UAC, Meta, affiliates, influencer, and SEO/ASO.
• Leverage analytics tools (GA4, Branch, AppsFlyer/Singular) to measure impact and optimize spend.
• Design and run structured A/B testing frameworks to improve CAC, LTV, and conversion rates.
• Own CRM strategy (MoEngage preferred) to improve retention, personalization, and lifecycle engagement.
• Collaborate cross-functionally with Product, Data Science, and Creative teams to scale growth.
• Report on KPIs, insights, and growth experiments to leadership.

Ideal Candidate

• 8+ years

  of proven track record in digital marketing, with a focus on

  app growth

  .
• Strong background in

  performance marketing & brand building

  (Agency, D2C, or E-Commerce experience preferred).
• Mastery of paid acquisition channels (Google UAC, Meta, affiliates) and strong working knowledge of attribution/analytics platforms.
• Hands-on experience with CRM platforms (preferably MoEngage) to drive retention.
• Analytical, data-driven mindset with a relentless bias for experimentation.
• High sense of ownership and thrives in ambiguous, fast-paced environments.
• Personality traits: obsessive go-getter, creative problem-solver, resilient under pressure.

What will your KRA look like:

1. Acquire 1 million customers over 1.5 years for all in house brands across categories (Biryani, Pizza, Burgers, Wraps etc) at a predefined CAC on all D2C apps & websites
2. Plan & manage budgets across all digital touchpoints for Brand Building & Performance campaigns
3. Meet ROAS goals for Performance campaigns by
4. Developing an online marketing playbook to maximize RoI and predictable sales
5. Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu
6. Optimize CTR, CPC and website/app conversion
7. Own & deliver revenue targets for all of Rebels D2C assets

Location :

Designation :

Reporting to: