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InCred Money
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Retention Marketing Manager

Retention Marketing Manager

InCred Money

5 years

0 Lacs

mumbai metropolitan region

Posted:1 week ago| Platform:

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Skills Required

retention marketing data analysis engagement transactions drive notifications analytics report metrics testing messaging crm automation communication collaboration management ai ml strategies collaborative

Work Mode

On-site

Job Type

Full Time

Job Description

Location

Mumbai (On-site - Andheri)

Role Overview

Retention Marketing Manager

Key Responsibilities

Develop and execute
retention and lifecycle marketing strategies
to drive engagement, activation, and repeat usage.
Perform
cohort analysis, funnel analysis, and other data-driven assessments
to identify retention opportunities.
Plan and optimize campaigns across
email, push notifications, in-app messages, SMS, and WhatsApp
.
Collaborate with
product, analytics, and growth teams
to create
personalized user journeys
.
Track and report key retention metrics:
churn rate, repeat transactions, LTV, engagement, and activation rates
.
Set up
A/B testing frameworks
to optimize messaging, creative, and timing.
Ensure campaigns are
on-brand, compliant, and customer-centric
.

Requirements

5+ years of experience
in
retention, CRM, or lifecycle marketing
, preferably in fintech or app-first products.
Strong experience with
cohort analysis, funnel analysis, and lifecycle marketing strategies
.
Hands-on experience with
marketing automation and CRM tools
(MoEngage, WebEngage, Clevertap, Braze, etc.).
Data-driven mindset with the ability to
translate insights into actionable campaigns
.
Proven track record of
increasing engagement and reducing churn
.
Excellent communication, collaboration, and project management skills.

Good to Have

Experience in
fintech or BFSI products
.
Exposure to
growth marketing and referral programs
.
Knowledge of
AI/ML-driven personalization
in retention campaigns.

What We Offer

Opportunity to
impact millions of users
by shaping retention strategies for a growing fintech app.
Collaborative and dynamic work environment with strong
career growth opportunities
.
Competitive salary and benefits package.

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