Retention Marketing Manager

DECATHLON Sports

2 - 7 years

4 - 8 Lacs

bengaluru

Posted:2 hours ago| Platform:

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Skills Required

digital marketing email marketing python marketing strategies sqlite google adwords android customer retention firebase sql campaign management excel marketing tableau java campaigns engine clevertap google analytics json mysql retention jira crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Define, execute, and optimize retention marketing strategies to maximize customers returning to Decathlon for their sporting needs, maximize customer lifetime value (CLV) and purchase frequency of Decathlon s in-store and online customers.
Cross-channel campaign management - end-to-end planning and execution of multi-channel Retention campaigns (Email, Push Notifications, WhatsApp, RCS, In-App, etc.) with a super strong focus on personalization and automation.
Insight and opportunity mining - regularly read business and campaign performance data, use analytics tools (Google Analytics, Amplitude, Tableau, Retention Marketing platforms, like CleverTap) to track performance, identify opportunities, and mine insights for continuous improvement of campaigns and customer retention strategies.
Completely own and manage campaign execution and reporting using Retention Marketing tools (like CleverTap).
Develop advanced segmentation, recommendation engines, and programs to engage customers at the right time with the right message.

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