Retention Marketing Manager

Job Title:

Location:

About Kangaroo Cars

SurePort

Role Overview

Marketing Manager – Retention Marketing

conceptualize and execute retention campaigns

Key Responsibilities

1. Retention & Lifecycle Marketing

• Build and optimize

  automated customer journeys

  for activation, engagement, repeat, and churn win-back.
• Develop

  campaign concepts and creatives

  across channels — push notifications, WhatsApp, email, in-app, and SMS.
• Create personalized communication flows based on customer segments, travel patterns, booking frequency, and spend.
  
• Continuously A/B test messaging, offers, and triggers to improve conversion and retention rates.
  

2. Campaign Management & Tools

• Manage

  end-to-end campaigns

  using

  Netcore, MoEngage, CleverTap, or WebEngage

  .
• Define event tracking, user properties, and campaign triggers in collaboration with tech/product teams.
  
• Monitor campaign performance, track cohorts, and refine campaigns based on behavioral insights.
  
• Maintain hygiene of event tracking and user data tagging across tools and app versions.
  

3. Data Analysis & Reporting

• Deep dive into retention metrics — DAU/MAU, repeat rate, cohort retention, churn rate, CLV.
  
• Analyze campaign ROI, retention funnel leakage, and user drop-off patterns.
  
• Present weekly MIS and actionable insights to senior management.
  

4. Creativity & Brand Voice

• Craft compelling storytelling and creative communication that aligns with the brand tone.
  
• Work closely with design and copy teams to produce thumb-stopping creatives for engagement campaigns.
  
• Innovate gamified, referral, and loyalty-based retention campaigns.
  

Required Skills & Competencies

• Hands-on experience with

  Netcore

  ,

  CleverTap

  ,

  MoEngage

  , or equivalent CRM automation platforms.
• Strong understanding of

  user segmentation

  ,

  event mapping

  , and

  lifecycle automation

  .
• Advanced analytical ability — Excel, SQL basics, or data visualization tools preferred.
  
• Excellent creative and conceptual thinking for campaign ideation.
  
• Prior exposure to

  B2C transport, cab-hailing, food delivery, or travel app marketing

  is essential.
• Strong coordination skills with tech, product, and design teams.
  
• Fast learner with curiosity for emerging tools and retention science.
  

Qualifications & Experience

• Postgraduate degree in Marketing, Business, or Digital Strategy

  (MBA preferred).

• 4–7 years

  of experience in digital or retention marketing, ideally in

  mobility, transport, or B2C app-based environments

  .
• Proven track record of improving user retention or repeat transactions.
  

What We Offer

• Opportunity to work on large-scale retention ecosystems across brands like

  SurePort

  and

  BestMov

  .
• Exposure to advanced marketing automation platforms and data-led decision-making.
  
• Fast-paced growth culture that values creativity, agility, and ownership.
  

Compensation

Competitive salary with performance-based growth incentives.