Retention Marketing Manager

Role Overview: As a Retention Marketing Manager at the ecommerce agency, you will be instrumental in enhancing customer retention and boosting customer lifetime value. Your primary focus will be on developing and implementing effective strategies to increase customer loyalty and drive repeat purchases. By analyzing customer data and collaborating with various teams, you will ensure a cohesive customer experience and optimize retention efforts. Key Responsibilities: - Develop and execute customer retention strategies and campaigns to improve customer loyalty and drive repeat purchases. - Analyze customer data to identify patterns and trends, utilizing insights to enhance retention efforts. - Create customer personas to gain insights into customer needs, preferences, and pain points. - Collaborate with cross-functional teams to ensure a seamless customer experience. - Manage customer loyalty programs, rewards, and referral initiatives. - Create and oversee email marketing campaigns, including segmentation, testing, and optimization. - Implement and manage retargeting campaigns, incorporating dynamic product ads and personalized recommendations. - Monitor and analyze campaign performance to provide data-driven recommendations for enhancements. - Stay updated with industry trends to identify opportunities for improving customer retention and increasing customer lifetime value. Qualifications Required: - Bachelor's degree in marketing, business, or a related field. - 3+ years of experience in retention marketing, particularly in the ecommerce sector. - Proficiency in customer segmentation, data analysis, and campaign optimization. - Strong written and verbal communication skills to craft compelling marketing messages and content. - Excellent project management skills to handle multiple projects simultaneously. - Creative and strategic thinking abilities to devise innovative marketing solutions. - Strong analytical skills to interpret data and make well-informed decisions. - Experience with Google Analytics and other data analytics tools.,