4 Customer Personas Jobs

As a seasoned Marketing Leader from the Ed-Tech industry, you will be responsible for heading the marketing vertical and driving brand visibility, digital performance, and customer acquisition across online and offline channels. Your role will involve developing and executing comprehensive 360 marketing strategies encompassing Digital, ATL, BTL, and TTL. You will lead end-to-end brand, communication, and campaign strategies to enhance market presence while owning and managing monthly, quarterly, and annual marketing budgets. Ensuring brand consistency across all digital touchpoints, offline campaigns, and vendor collaborations will be a key part of your responsibilities. Additionally, analyzing customer behavior, defining customer personas, and improving targeting strategies will be crucial in your role. You will be expected to drive performance marketing through various channels such as SEO, SEM, affiliate networks, paid ads, and remarketing. Managing web, CRM, and email campaigns utilizing tools like HubSpot, Salesforce, Zoho, etc., will also fall under your purview. Collaboration with Sales, Product, and Business teams to align goals and maximize ROI is essential. Monitoring the competitive landscape and adapting marketing strategies dynamically will be necessary for success. Furthermore, partnering with digital agencies and third-party vendors to meet campaign goals and planning and executing offline marketing events, webinars, and community-led programs are important aspects of the role. The ideal candidate for this position should have proven experience as a Head of Marketing / Sr. Digital Marketing Manager in leading Ed-Tech companies like BYJU'S, Unacademy, UpGrad, Simplilearn, etc. Hands-on experience in running successful digital campaigns and performance marketing strategies is required. Deep understanding of Google Ads, Analytics, social platforms, SEO tools, CRM, and automation platforms is essential. Strong experience with webinar marketing, affiliate marketing, and BTL activations is preferred. Additionally, possessing strong leadership skills to guide, mentor, and inspire high-performing teams, as well as experience working closely with creative, content, product, and sales teams, is beneficial. An analytical mindset with robust reporting and optimization skills, excellent verbal and written communication skills, and a B.Tech / MBA qualification preferred with Digital Marketing certifications (Google, HubSpot, etc.) will be advantageous. Experience in the global training or online learning business will be a strong plus for this role.,

As a Sales Executive at BVC Logistics, you will be responsible for driving sales growth in multiple Indian cities, aiming to increase the client base from 25,000 to 100,000 across the country. Your key responsibilities will include owning sales for numerous SMEs, collaborating closely with sales leaders to realize the company's vision, and executing field sales operations across various cities in India. Your role will also involve enhancing salesperson efficiency and productivity through mentoring and counseling, implementing processes to develop customer personas and segmented targeting strategies for improved conversions, and providing training to the sales team to nurture sales executives within the organization. BVC Logistics is India's largest domestic secure logistics enterprise, with a rich history of handling logistics for over 40% of the country's domestic diamond and jewelry trade since 1975. The company serves a diverse clientele of more than 9000 customers nationwide, offering a wide range of solutions including B2B secure transportation, vaulting services, e-commerce logistics, and exhibition management. With a strong emphasis on technology, BVC Logistics leads the industry in setting secure transportation standards, ensuring the highest level of service quality for its customers. Through its commitment to innovation and customer service excellence, BVC Logistics delivers customized value-added services to each client, establishing itself as a trusted partner in the logistics sector.,

As a Sales Executive at BVC Logistics, you will play a crucial role in expanding our client base from 25,000 to 100,000 customers across various Indian cities. Your primary responsibilities will include owning sales for numerous SMEs, collaborating with sales leaders to realize the company's vision, and executing field sales initiatives in multiple cities across India. To excel in this role, you will be tasked with maximizing salesperson efficiency and productivity through effective mentoring and counseling. Additionally, you will be responsible for implementing processes to develop customer personas and segmented targeting strategies to enhance conversion rates. Moreover, training the sales team to nurture sales executives within the organization will be a key aspect of your role. About Company: BVC Logistics is India's largest domestic secure logistics enterprise, with a rich history dating back to 1975. We specialize in handling the logistics of over 40% of India's domestic trade of diamonds and jewelry. Serving more than 9000 customers nationwide, we offer a wide range of solutions, including B2B secure transportation, vaulting services, e-commerce logistics, and exhibition management. By leveraging cutting-edge technology, BVC Logistics is at the forefront of setting secure transportation standards in the industry. Our commitment to delivering customized, value-added services and exceptional customer experiences has earned us accolades for our award-winning customer service.,

You are a seasoned Sr. Manager D2C/Growth responsible for leading the direct-to-consumer strategy and driving business growth for a personal care brand through the website. Your background in digital marketing and growth hacking will be crucial in achieving success in online sales and customer engagement. Your key responsibilities will include: - Developing and executing omnichannel D2C strategies to enhance online sales, customer acquisition, and retention. - Collaborating with cross-functional teams to ensure a seamless customer experience. - Identifying and implementing growth opportunities across various marketing channels. - Analyzing data to optimize marketing campaigns and improve ROI. - Developing customer personas and insights to shape marketing strategies. - Implementing customer retention programs to drive loyalty and repeat business. - Tracking and analyzing key performance indicators and providing insights to senior management. To excel in this role, you should have: - At least 5 years of experience in D2C, digital marketing, or growth hacking. - A proven track record of driving online sales and customer engagement. - Strong knowledge of e-commerce platforms, digital marketing channels, and growth hacking strategies. - Excellent analytical and problem-solving skills. - Strong communication and collaboration abilities. - Experience in the personal care or FMCG industry would be advantageous. In return, we offer: - A competitive salary and benefits package. - The opportunity to work with a growing personal care brand. - A collaborative and dynamic work environment. - Professional development and growth opportunities.,