Product Marketer

Role Overview: As a Product Marketer based in Kochi, Kerala, you will collaborate with the sales team to develop sales enablement materials. This includes creating sales presentations, product guides, and competitive analysis to support the sales process effectively. Your role will also involve delving into the realm of Video Marketing, where you will develop compelling storyboards and scripts for video content, transforming product modules into engaging videos, and creating innovative short and long-form video content to captivate the audience. Market Research will be a significant aspect of your responsibilities, requiring thorough research to identify customer needs, analyze market trends, and assess the competitive landscape. Key Responsibilities: - Develop sales enablement materials such as sales presentations, product guides, and competitive analysis - Create compelling storyboards and scripts for video content - Transform product modules into engaging videos - Stay updated on the latest video marketing trends and technologies - Conduct market research to identify customer needs and analyze market trends - Assist in developing customer personas and segmentations based on data and insights - Collaborate with strategic partners to develop joint marketing initiatives - Create co-branded campaigns, events, and collateral to enhance brand visibility - Support efforts in updating website content and optimizing user experience - Draft engaging social media posts and contribute to content marketing materials - Develop user education materials such as product documentation, tutorials, and video guides Qualifications Required: - Proven experience in product marketing, sales enablement, and video marketing - Strong analytical skills for conducting market research and analyzing data - Excellent collaboration and communication skills for working with cross-functional teams - Knowledge of website management, social media marketing, and content creation - Ability to create visually appealing content and engaging user education materials - Familiarity with customer persona development and market segmentation techniques - Experience in tracking and reporting on marketing activities to evaluate effectiveness (Note: No additional details of the company are provided in the job description.),