D2C Brand Manager

Job Description

Job Title - D2C Brand Manager Experience: 5+ Years Notice Period: 0-15 days ( Preferred Immediate Joiner ) Preferred Industry: Ecommerce/Retail Industry: Business Consulting and Services Employment Type: Full-time Role Overview GreenHonchos is looking for a strategic and execution-focused D2C Business Manager to lead key brand partnerships and drive topline growth. This role is suited for someone who understands the nuances of consumer-facing eCommerce brands and has directly contributed to scaling D2C businesses through cross-functional collaboration and data-backed decision-making. Key Responsibilities Own and drive D2C growth and revenue for assigned brand accounts. Act as the single point of contact for brand partners—managing expectations, deliverables, and performance. Collaborate with internal teams: Performance Marketing, Social Media, Tech, Creative, SEO and Retention to deliver on brand goals. Design and implement GTM strategies, seasonal campaigns, and comprehensive growth plans (monthly, quarterly, yearly). Optimize the brand’s website experience and product merchandising in line with its positioning and consumer journey. Analyze funnel data and sales metrics to identify opportunities for conversion and AOV improvement. Lead periodic business reviews with internal stakeholders and client leadership. Key Requirements Minimum 5 years of experience in managing D2C or brand-led eCommerce businesses. Graduate/Postgraduate from NIFT or a similar premier institute in fashion, retail, or business. Strong understanding of eCommerce best practices, digital consumer behavior, and lifecycle marketing. Proficient with platforms and tools such as Shopify, GA4, Looker Studio, and other digital analytics and marketing dashboards. Excellent communication, stakeholder management, and critical thinking skills. Preferred Profile Prior experience on the brand side, directly managing a D2C website or digital business vertical. Exposure to sectors like fashion, beauty, lifestyle, or premium consumer products. Proven ability to work in a fast-paced, result-oriented environment. Show more Show less