Brand Manager

Job Description

Job Role: D2C Business / Brand Manager Required Experience: 4+ years Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency Industry: Business Consulting and Services Location: Bangalore (On sight) Key Responsibilities Own and drive D2C growth and revenue for assigned brand accounts. Act as the single point of contact for brand partners, managing expectations, deliverables, and performance. Collaborate with internal teams: Performance Marketing, social media, Tech, Creative, SEO and Retention to deliver on brand goals. Design and implement GTM strategies, seasonal campaigns, and comprehensive growth plans (monthly, quarterly, yearly). Optimize the brand’s website experience and product merchandising in line with its positioning and consumer journey. Analyze funnel data and sales metrics to identify opportunities for conversion and AOV improvement. Lead periodic business reviews with internal stakeholders and client leadership. Key Requirements Minimum 4 years of experience in managing D2C or brand-led eCommerce businesses. Graduate/Postgraduate from NIFT or a similar premier institute in fashion, retail, or business. Minimum 3 years of experience working on the brand side in e-commerce or in an agency. Strong understanding of eCommerce best practices, digital consumer behavior, and lifecycle marketing. Proficient with platforms and tools such as Shopify, GA4, Looker Studio, and other digital analytics and marketing dashboards. Excellent communication, stakeholder management, and critical thinking skills. Preferred Profile Prior experience on the brand side, directly managing a D2C website or digital business vertical. Exposure to sectors like fashion, beauty, lifestyle, or premium consumer products. Proven ability to work in a fast-paced, result-oriented environment. Show more Show less