Brand Manager

Brand Manager / Operator – Calling June & Mae

Location: Gurgaon
Experience: 6–12+ years
Preferred Background: Senior roles at Myntra, Ajio Luxe, Nykaa Fashion, or fast-growing D2C/retail brands in India

Role Overview

We are looking for a dynamic Brand Manager / Operator to drive the next stage of growth for Calling June, and to launch and establish Mae in the Indian retail market. This is a high-ownership role that blends brand building, commercial scaling, performance marketing, retail understanding, and team leadership.

The ideal candidate has strong experience in India’s fashion/retail ecosystem, understands how to grow a premium brand, and has the drive to build teams and processes from the ground up.

Key Responsibilities

1. Brand Growth & Commercial Ownership

• Own top-line revenue for Calling June and Mae across all channels.
• Build clear growth plans aligned to collection calendars, seasonal demand, and category priorities.
• Work closely with founders on pricing, merchandising, and retail expansion strategy.

2. Marketing & Agency Management (Phase 1)

• Manage relationships with current performance, creative, and influencer agencies.
• Evaluate agency output and drive them toward measurable ROI.
• Oversee campaign planning across Meta, Google, influencer partnerships, WhatsApp, and email.

3. Build In-House Capability (Phase 2)

• Over time, hire and nurture an internal team across performance marketing, content, and community.
• Set up internal processes for campaign briefing, content creation, analytics, and brand storytelling.
• Establish a strong brand voice and creative direction across platforms.

4. Retail & E-Commerce Expertise

• Leverage deep understanding of apparel retail in India—consumer behavior, assortment strategy, price ladders, and channel dynamics.
• Support expansion into retail (pop-ups, own stores, key account partnerships).
• Work with marketplace partners if required for scale.

5. Data, Insights & Decision Making

• Build dashboards and reporting frameworks for CAC, ROAS, sell-through, retention, and new vs returning customers.
• Use data to guide creative testing, product strategy, and marketing budgets.

6. Leadership & Talent Development

• Hire, mentor, and retain a high-performance team across brand, content, and performance.
• Establish a culture of accountability, speed, and creativity.
• Ensure teams operate in alignment with brand values and business objectives.

Preferred Candidate Profile

• Experience at Myntra, Ajio Luxe, Tata Cliq Luxury, Nykaa Fashion, Reliance Brands, or high-growth D2C fashion brands.
• Strong understanding of Indian retail + online fashion landscape.
• Demonstrated experience scaling a brand through digital + retail channels.
• Hands-on operator with analytical depth and excellent storytelling ability.
• Proven capability to build and lead a team from scratch.
• Strong commercial mindset and bias for action.
• Passion for fashion, branding, and consumer experience.

Why This Role Is High Impact

• Calling June is entering its hyper-growth phase.
• Mae is a new brand with significant potential and backing.
• You will be the person who shapes how these brands grow in India commercially, creatively, and organisationally.
• Rare opportunity to own multiple brands, build a team, and influence strategy end-to-end.

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹2,500,000.00 per year

Benefits:

• Paid time off
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Brand Manager: 5 years (Required)
• Digital Marketing: 6 years (Required)

Language:

• English (Required)

Work Location: In person