Retail Marketing Executive

Position Overview:

A Retail Marketing Executive is responsible for handling all brand marketing, local marketing, and Customer Relationship Management (CRM) activities for our retail outlets across Tamil Nadu. This role involves developing and implementing marketing strategies to drive brand awareness, local engagement, and customer loyalty while ensuring alignment with the company's overall marketing objectives.

Key Responsibilities:

Brand Marketing:

• Develop and implement comprehensive brand marketing strategies to enhance brand visibility and equity.
• Plan and execute brand campaigns across various channels, including digital, print, and outdoor media.
• Ensure consistent brand messaging and positioning across all marketing materials and communications.
• Collaborate with the creative team and external agencies to develop compelling marketing content and advertising materials.
• Monitor and analyze the effectiveness of brand campaigns and make data-driven adjustments as needed.

Local Marketing:

• Design and execute localized marketing campaigns tailored to the specific needs and preferences of different regions within Tamil Nadu.
• Organize and manage local events, promotions, and sponsorships to drive community engagement and foot traffic to retail outlets.
• Work closely with store managers to identify and capitalize on local marketing opportunities.
• Develop and maintain relationships with local media, influencers, and community organizations to amplify marketing efforts.

Customer Relationship Management (CRM):

• Develop and implement CRM strategies to enhance customer loyalty and retention.
• Manage the customer database and ensure accurate and up-to-date information.
• Plan and execute targeted CRM campaigns, including email marketing, SMS marketing, and loyalty programs.
• Analyze customer data and behavior to identify opportunities for personalized marketing and cross-selling.
• Monitor and report on the performance of CRM initiatives, including customer engagement, retention rates, and lifetime value.

Digital Marketing:

• Oversee digital marketing efforts, including social media management, online advertising, and content marketing.
• Manage the company's website and ensure it is updated with current promotions and relevant content.
• Analyze digital marketing metrics and adjust strategies to improve engagement and conversion rates.

Reporting and Analysis:

• Track and report on the performance of marketing campaigns and initiatives.
• Conduct regular analysis of sales data and marketing metrics to identify areas for improvement.
• Prepare and present reports to senior management, highlighting key insights and recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1-2 years of experience in retail marketing, with a focus on brand marketing, local marketing, and CRM activities.
• Strong understanding of the retail industry and consumer behavior in Tamil Nadu.
• Proficiency in digital marketing tools and platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Proficiency in Tamil and English languages.

Preferred Skills:

• Experience in managing marketing activities for multiple retail locations.
• Creative thinking and problem-solving abilities.
• Knowledge of local market trends and cultural nuances in Tamil Nadu.
• Familiarity with CRM systems and marketing automation tools.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Experience:

• total work: 1 year (Required)

Work Location: In person