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4 Job openings at Opus Fashions Pvt Ltd
Visual Merchandiser Executive

Chetput, Chennai, Tamil Nadu

5 years

INR 2.4 - 3.6 Lacs P.A.

On-site

Full Time

Role Summary: We are looking for a dynamic and creative Visual Merchandiser to lead the visual experience across all our retail stores. This role involves executing timely store activations, managing seasonal and promotional displays, ensuring asset upkeep, and enhancing the overall brand presentation in line with our identity. A flair for design and willingness to travel frequently are essential. Key Responsibilities: Event & Campaign Execution: Plan and implement visual displays for seasonal events, EOSS, new arrivals, festivals , and special promotions . Coordinate with the marketing and retail teams to ensure timely rollouts of all visual merchandising campaigns. In-Store Visual Standards: Ensure store layouts, windows, mannequins , and POS materials are aligned with brand guidelines. Maintain consistency in the look & feel across all stores. Store Audits & Upkeep: Conduct regular VM audits to ensure compliance and identify improvements. Monitor and ensure maintenance of display props, signage, lights, and fixtures . Design Support: Work with the internal team on basic design adaptations like banners, posters, shelf talkers, or any minor customizations using design software (e.g., Canva, Photoshop, CorelDRAW etc.). Travel & Store Coordination: Travel extensively to various store locations for setup, execution, and review of visual elements. Train store teams on VM practices and asset handling where necessary. Requirements: Experience: 2–5 years in visual merchandising for retail brands (preferably in fashion or lifestyle). Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person Expected Start Date: 06/08/2025

Retail Merchandiser Executive

Chennai, Tamil Nadu

1 years

INR Not disclosed

On-site

Full Time

Job Overview: Retail merchandisers in the fashion industry play a critical role in ensuring that products appear in the right store, at the right time, and in the correct quantities. They are responsible for product planning, procurement, and distribution to maximize sales and profits. This role involves a blend of analytical skills, creativity, and a deep understanding of fashion trends and consumer behavior. Key Responsibilities: * Product Planning and Development: Analyze market trends and consumer preferences to determine product selection. Plan and create seasonal merchandise strategies. * Inventory Management: Monitor stock levels and make decisions on reordering, discontinuation, and markdowns. Coordinate with suppliers to ensure timely delivery of products. Optimize inventory turnover to minimize excess stock and reduce markdowns. * Sales Analysis and Forecasting: Analyze sales data to identify bestsellers and underperforming products. Forecast future sales trends to make informed purchasing decisions. Prepare sales reports and present findings to management. * Pricing Strategy: Set pricing strategies based on market analysis and company objectives. Implement promotional activities and markdown strategies. Monitor competitor pricing and adjust strategies accordingly. * Cross-functional Collaboration: Coordinate with marketing teams to plan and execute promotional campaigns. Work closely with store managers to ensure proper execution of merchandising plans. Liaise with logistics and distribution teams to streamline product delivery processes. Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Experience: total work: 1 year (Required) Work Location: In person

Retail Marketing Executive

Chennai, Tamil Nadu

1 - 2 years

INR Not disclosed

On-site

Full Time

Position Overview: A Retail Marketing Executive is responsible for handling all brand marketing, local marketing, and Customer Relationship Management (CRM) activities for our retail outlets across Tamil Nadu. This role involves developing and implementing marketing strategies to drive brand awareness, local engagement, and customer loyalty while ensuring alignment with the company's overall marketing objectives. Key Responsibilities: Brand Marketing: Develop and implement comprehensive brand marketing strategies to enhance brand visibility and equity. Plan and execute brand campaigns across various channels, including digital, print, and outdoor media. Ensure consistent brand messaging and positioning across all marketing materials and communications. Collaborate with the creative team and external agencies to develop compelling marketing content and advertising materials. Monitor and analyze the effectiveness of brand campaigns and make data-driven adjustments as needed. Local Marketing: Design and execute localized marketing campaigns tailored to the specific needs and preferences of different regions within Tamil Nadu. Organize and manage local events, promotions, and sponsorships to drive community engagement and foot traffic to retail outlets. Work closely with store managers to identify and capitalize on local marketing opportunities. Develop and maintain relationships with local media, influencers, and community organizations to amplify marketing efforts. Customer Relationship Management (CRM): Develop and implement CRM strategies to enhance customer loyalty and retention. Manage the customer database and ensure accurate and up-to-date information. Plan and execute targeted CRM campaigns, including email marketing, SMS marketing, and loyalty programs. Analyze customer data and behavior to identify opportunities for personalized marketing and cross-selling. Monitor and report on the performance of CRM initiatives, including customer engagement, retention rates, and lifetime value. Digital Marketing: Oversee digital marketing efforts, including social media management, online advertising, and content marketing. Manage the company's website and ensure it is updated with current promotions and relevant content. Analyze digital marketing metrics and adjust strategies to improve engagement and conversion rates. Reporting and Analysis: Track and report on the performance of marketing campaigns and initiatives. Conduct regular analysis of sales data and marketing metrics to identify areas for improvement. Prepare and present reports to senior management, highlighting key insights and recommendations. Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. 1-2 years of experience in retail marketing, with a focus on brand marketing, local marketing, and CRM activities. Strong understanding of the retail industry and consumer behavior in Tamil Nadu. Proficiency in digital marketing tools and platforms. Excellent communication, negotiation, and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Strong analytical skills and the ability to interpret data to drive marketing decisions. Proficiency in Tamil and English languages. Preferred Skills: Experience in managing marketing activities for multiple retail locations. Creative thinking and problem-solving abilities. Knowledge of local market trends and cultural nuances in Tamil Nadu. Familiarity with CRM systems and marketing automation tools. Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Experience: total work: 1 year (Required) Work Location: In person

Retail Marketing Executive

chennai, tamil nadu

1 - 5 years

INR Not disclosed

On-site

Full Time

As a Retail Marketing Executive, you will play a pivotal role in overseeing brand marketing, local marketing, and Customer Relationship Management (CRM) activities for retail outlets in Tamil Nadu. Your primary responsibility will be to develop and implement marketing strategies that enhance brand visibility, drive local engagement, and foster customer loyalty in alignment with the company's overall marketing objectives. In the realm of brand marketing, you will be tasked with crafting comprehensive strategies to boost brand visibility and equity. This will involve planning and executing brand campaigns across various channels such as digital, print, and outdoor media. Your role will also include ensuring consistent brand messaging and collaborating with creative teams and external agencies to create compelling marketing content. For local marketing, your focus will shift towards designing and executing localized campaigns tailored to the diverse needs of different regions within Tamil Nadu. You will organize local events, promotions, and sponsorships to bolster community engagement and drive foot traffic to retail outlets. Additionally, you will work closely with store managers to identify and capitalize on local marketing opportunities. In the realm of Customer Relationship Management (CRM), you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This will involve managing the customer database, planning targeted CRM campaigns, and analyzing customer data to identify personalized marketing opportunities. You will also monitor and report on the performance of CRM initiatives to drive customer engagement and retention rates. Your role will also encompass overseeing digital marketing efforts, including social media management, online advertising, and content marketing. You will manage the company's website to ensure it is updated with current promotions and relevant content, while also analyzing digital marketing metrics to enhance engagement and conversion rates. Furthermore, you will be expected to track and report on the performance of marketing campaigns, conduct regular analysis of sales data and marketing metrics, and prepare reports for senior management. Your qualifications should include a Bachelor's degree in Marketing or Business Administration, 1-2 years of experience in retail marketing, proficiency in digital marketing tools, excellent communication and interpersonal skills, and the ability to work independently and as part of a team in a fast-paced environment. Preferred skills for this role include experience in managing marketing activities for multiple retail locations, creative problem-solving abilities, knowledge of local market trends and cultural nuances in Tamil Nadu, and familiarity with CRM systems and marketing automation tools. This is a full-time position with benefits such as Provident Fund, day-shift schedule, yearly bonus, and the requirement to work in person.,

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