Product Marketing Manager

Company Description

XTEN-AV is a leading professional AV design platform that uses AI to automate multiple types of drawings and documents. Our platform allows AV designers, integrators, and manufacturers to replace legacy methods of design and documentation, and increase their efficiency and productivity by 10X. Our team is passionate about transforming the AV industry and participating in the next industrial revolution.

Key Responsibilities:

• Develop and execute marketing strategies to position XTEN-AV and it's functionalities as the go-to AV design and proposal software.
• Collaborate with the marketing team to ensure unified product messaging and cohesive campaign execution.
• Strategize and create conversion enabling content for the website and the various channels of marketing.
• Analyze technical content performance and engagement metrics to identify popular facets of the platform, optimize strategy, and measure the effectiveness of marketing efforts.
• Develop engaging content that highlights XTEN-AV’s unique value proposition to the target market.
• Conduct market research and competitive analysis to refine marketing strategies and identify opportunities.
• Manage social media and create campaigns that resonate with the target audience and increase engagement with informative- technical content.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 1 year of experience in product marketing, preferably in the SaaS industry.
• Strong analytical and research skills to interpret market data and customer insights.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop persuasive messaging and content.
• Familiarity with digital marketing channels and tools.
• Strong project management and cross-functional collaboration skills.
• Proficiency in creating marketing and product explainer videos.

Benefits:

• Competitive salary
• Collaborative and innovative work environment