Product Marketing Manager

Trinka (www.trinka.ai)

Our mission

Key Responsibilities:

Strategy Development:

• Create and execute innovative marketing strategies to achieve customer acquisition, retention, and revenue growth goals in both B2B and B2C segments.
• Align marketing strategies with business goals and localize them foe key international markets.

Campaign Management:

• Develop, execute, and optimize marketing campaigns across digital channels, including paid media, email, SEO, social media, and content marketing.
• Measure and analyze campaign performance to ensure ROI and identify areas for improvement.

Go-to-Market Strategy:

• Define and implement agile go-to-market strategies for product/feature launches and updates in global markets.
• Collaborate with cross-functional teams, including regional sales, product, and customer success, to ensure alignment.

Revenue Responsibility:

• Drive revenue growth by identifying and leveraging market opportunities.
• Manage budgets, forecasts, and performance metrics to ensure accountability and profitability.

Customer Insight and Market Research:

• Conduct market analysis to understand customer behavior and preferences.
• Identify trends and opportunities to inform strategic decisions.

Team Collaboration:

• Work closely with design, content, and sales teams to deliver cohesive and impactful campaigns & collaterals.
• Mentor junior marketing team members and foster a collaborative environment.

Qualifications:

Experience:

• 8-10 years of proven marketing experience in both B2B and B2C sectors, with at least 2 years in a managerial role.
• Hands-on experience executing marketing campaigns that deliver measurable results.

Technical Skills:

• Proficiency in digital marketing and analytics platforms and tools.
• Strong knowledge of SEO, SEM, email marketing, social media strategies, and content marketing.

Soft Skills:

• Exceptional communication and presentation skills.
• Strategic thinker with a data-driven mindset.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Education:

• Bachelor’s degree.
• MBA or equivalent is a plus.

Why Join Us?

• Opportunity to work with a diverse and talented team in a global environment.
• A chance to lead impactful marketing initiatives and make a direct contribution to business growth.
• Competitive salary, benefits, and opportunities for professional development.

Know our Team:

We are a bunch of passionate researchers, engineers, and designers who came together to build a product that can revolutionize the way any research-intensive projects are done. Reducing cognitive load and helping people to convert information into knowledge, is at the core of our mission. Our engineering team is building a scalable platform that deals with tons of data, AI processing over the data, and interactions of users from across the globe. We believe research plays a key role in making the world a better place, and we want to make it easy to approach and fun to do!

Know about our Culture:

Crimson’s

We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career.

In a nutshell, Crimson’s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly.

Let’s take a closer look at some of the pillars of our Culture!

Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson

Awards and Recognition:

• Consistently ranked among the Best Employer brand awards – National “BEST EMPLOYER” Brands – 2021, “ASIA’S BEST EMPLOYER Brand Awards – 2021 & “SILVER STEVIE AWARDS” for “GREAT EMPLOYERS”
• Recipient of Common-Sense Advisory Award – Top 75 Global Language Service Providers in the World.
• Recipient of HRAI Award for Most Innovative L&D Program & HRAI Award for Outstanding Employee Engagement Strategy
• Recognized as Top 10 Pharma & Life Science Tech Solution Providers by APAC CIO outlook
• Recipient of Top 100 Award for 100 Most Promising Companies

https://www.crimsoni.com/

Trinka.ai

Interested applicants kindly share your updated resume on ruchita.patankar@crimsoni.com

Regards,

Ruchita