Product Marketing Manager

At impress.ai our mission is to make accurate hiring easier. We combine I/O Psychology with AI to create application screening processes that allow each and every candidate to undergo a structured interview. While candidates benefit from the enhanced experience, recruiters benefit from the AI-enabled automation. Launched in 2017, impress.ai is a no-code, self-service platform that is highly focused on simplifying and accelerating various parts of the recruitment workflow. Our co-founders observed problems in hiring processes at several companies before building impress.ai. They noticed challenges in candidate experience as well as recruiters having a tough time with a large scale of hiring, the variety of roles, and handling various systems. After immense research, they found a solution to the power of AI and intelligent automation.

The Job:

We are seeking a strategic and results-driven Product Marketing Manager to join our team at impress.ai. In this role, you will play a pivotal part in driving the go-to-market strategy, positioning, messaging, and competitive differentiation of our platform. You will work closely with cross-functional teams including Product, Sales, and Customer Success to ensure our value proposition resonates with target audiences across the globe.

Responsibilities:

• Coordinate product launches with the product managers
• Product managers own what to build. The marketing manager provides strategic input on “how to position” based on knowledge of competitive intelligence and shed more light on user personas and their likely reception
• The marketing manager also engages copywriters and designers to create necessary collateral. And leverages on digital marketing to push things.
• Along with product managers, they ensure that demos and other collateral are available to sales team
• Owner of competitive intelligence
• Coordinate with and keep a track of all the different kind of knowledge we have on competitors and the market that drives our positioning
• They have to coordinate and keep track of information from all sources, ranging from internally sourced information in the marketing team to other teams in the company (like sales, strategy and product marketing) and external vendors and consultants that we engage to strengthen our knowledge of the market.
• They share and ensure that these external reports and analysis are understood and utilised by internal stakeholders to utilise this information
• Sales enablement
• They know the roadmap and positioning and should thus at the base level ensure that the sales team know how to sell and position things
• They ensure that demos and other collateral are available to sales team and sales team knows how to use this collateral
• The head of marketing ensures that sales and product are in sync
• Proposals, slides and other content that is used by the sales/CS team should be aligned with how the company wants to position itself.
• Co-Own the company branding and positioning
• Ensure product roadmap (short, medium and long term) are in sync with our positioning and branding
• Ensure that sales/Customer Success and all client/prospect facing teams are in sync without positioning and branding
• Ensure that all marketing and collateral created are in sync with our positioning and branding
• Ensure that investment relations team and consequently investors are in sync with our positioning and branding
• Enforce this branding and positioning both internally and externally through all the different media that we have in our control
• Directly through resources reporting to marketing
• Indirectly through directly working with leadership and management team
  

Qualification:

• Enterprise B2B SaaS commercialization experience (ideally >$1M ARR products, multiple regions).
• Demonstrable product positioning work that changed pipeline velocity, win rates, or pricing power.
• Built or maintained structured competitive intelligence deliverables (battlecards, comparison matrices).
• Created and distributed sales enablement collateral tied to product roadmap.
• Experience translating technical capabilities into outcomes for non-technical buyers.
• Familiarity with compliance, data privacy, and ethical considerations in AI or HR domains (even if adjacent).
  

Strongly Preferred:

• Direct HR tech / recruitment automation / assessment platform background.
• Experience with AI/ML products in regulated or high-scrutiny use cases (finance, healthcare, HR).
• Exposure to DEI, auditability.
• Global go-to-market (APAC / North America).
• Analyst relations (e.g., Gartner, Fosway, Lighthouse Research) or peer review platforms (G2, Capterra).

• Work with cutting-edge technologies like Machine Learning, AI, and NLP and learn from the experts in their fields in a fast-growing international SaaS startup. As a young business, we have a strong culture of learning and development. Join our discussions, brown bag sessions, and research-oriented sessions.
• A work environment where you are given the freedom to develop to your full potential and become a trusted member of the team.
• Opportunity to contribute to the success of a fast-growing, market-leading product.
• Work is important, and so is your personal well-being. The work culture at impress.ai is designed to ensure a healthy balance between the two.

Diversity and Inclusion are more than just words for us. We are committed to providing a respectful, safe, and inclusive workplace. Diversity at impress.ai means fostering a workplace in which individual differences are recognized, appreciated, and respected in ways that fully develop and utilize each person’s talents and strengths. We pride ourselves on working with the best and we know our company runs on the hard work and dedication of our talented team members. Besides having employee-friendly policies and benefit schemes, impress.ai assures unbiased pay purely based on performance.