Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system. Key Responsibilities Go-to-Market (GTM) Strategy & Execution Assist in developing and executing product positioning, messaging, and value propositions . Support product launches by coordinating with product, sales, and marketing teams. Conduct competitive analysis and market research to identify key differentiators. Content & Collateral Development Create compelling content, including blogs, case studies, whitepapers, sales decks, and website copy . Work with design teams to produce visual assets, videos, and infographics for marketing campaigns. Develop educational materials and enablement content to support sales and customer success teams. Customer & Market Insights Gather and analyze customer feedback, market trends, and competitor activities to refine messaging and positioning. Work with the product team to translate technical features into customer-centric benefits . Support the development of buyer personas and customer journey mapping . Demand Generation & Campaign Support Assist in planning and executing email marketing, social media, and paid campaigns . Optimize content for SEO, engagement, and lead generation . Collaborate with growth and digital marketing teams to drive product adoption. Sales Enablement & Performance Tracking Develop sales playbooks, FAQs, and pitch decks to empower the sales team. Track and report on key marketing KPIs (lead conversion, campaign ROI, engagement metrics, etc.) . Support A/B testing initiatives to refine messaging and positioning. Requirements & Qualifications Experience: 2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products. Marketing Skills: Strong understanding of GTM strategies, content creation, and competitive analysis . Technical Proficiency: Familiarity with CRM tools, marketing automation platforms, and analytics tools (HubSpot, Marketo, Google Analytics, etc.). Storytelling Ability: Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content. Collaboration & Adaptability: Ability to work cross-functionally in a fast-paced, dynamic environment. Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Show more Show less