Product Marketing Manager

You will be joining Modlix, an AI-powered marketing operating system designed for SMBs, providing a comprehensive platform that seamlessly integrates website creation, digital marketing, CRM, post-sales management, and analytics. Your role will involve empowering businesses to enhance their digital footprint through a unified system. In this position, you will be responsible for developing and executing Go-to-Market (GTM) strategies. This includes assisting in crafting product positioning, messaging, and value propositions, as well as coordinating product launches with sales and marketing teams. Conducting competitive analysis and market research to identify key differentiators will also be a key aspect of your role. Another crucial aspect of your role will involve content and collateral development. You will be tasked with creating compelling content such as blogs, case studies, whitepapers, sales decks, and website copy. Collaborating with design teams to produce visual assets, videos, and infographics for marketing campaigns will also be part of your responsibilities. Additionally, you will develop educational materials and enablement content to support sales and customer success teams. You will play a vital role in gathering and analyzing customer feedback, market trends, and competitor activities to refine messaging and positioning. Working closely with the product team, you will translate technical features into customer-centric benefits. Supporting the development of buyer personas and customer journey mapping will also be essential in this role. As part of the team, you will assist in planning and executing email marketing, social media, and paid campaigns to generate demand. Your tasks will include optimizing content for SEO, engagement, and lead generation, as well as collaborating with growth and digital marketing teams to drive product adoption. Additionally, you will contribute to sales enablement by developing sales playbooks, FAQs, and pitch decks to empower the sales team. Tracking and reporting on key marketing KPIs such as lead conversion, campaign ROI, and engagement metrics will be part of your responsibilities. You will also support A/B testing initiatives to refine messaging and positioning. To excel in this role, you should have at least 2 years of experience in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products. Strong marketing skills, including a good understanding of GTM strategies, content creation, and competitive analysis, are essential. Technical proficiency with CRM tools, marketing automation platforms, and analytics tools such as HubSpot, Marketo, and Google Analytics is also required. Your storytelling ability will be crucial, as you should possess excellent written and verbal communication skills with the capability to simplify complex concepts into engaging content. Collaboration and adaptability are key traits for success in this position, as you will be working cross-functionally in a fast-paced, dynamic environment. A Bachelor's degree in Marketing, Business, Communications, or a related field is also expected for this role.,