Product Marketing Manager (AI / B2B SaaS)

Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system.

Key Responsibilities

Go-to-Market (GTM) Strategy & Execution

• Assist in developing and executing

  product positioning, messaging, and value propositions

  .
• Support product launches by coordinating with product, sales, and marketing teams.
• Conduct

  competitive analysis and market research

  to identify key differentiators.

Content & Collateral Development

• Create compelling content, including

  blogs, case studies, whitepapers, sales decks, and website copy

  .
• Work with design teams to produce

  visual assets, videos, and infographics

  for marketing campaigns.
• Develop

  educational materials and enablement content

  to support sales and customer success teams.

Customer & Market Insights

• Gather and analyze

  customer feedback, market trends, and competitor activities

  to refine messaging and positioning.
• Work with the product team to translate

  technical features into customer-centric benefits

  .
• Support the development of

  buyer personas and customer journey mapping

  .

Demand Generation & Campaign Support

• Assist in planning and executing

  email marketing, social media, and paid campaigns

  .
• Optimize content for

  SEO, engagement, and lead generation

  .
• Collaborate with growth and digital marketing teams to drive product adoption.

Sales Enablement & Performance Tracking

• Develop

  sales playbooks, FAQs, and pitch decks

  to empower the sales team.
• Track and report on key

  marketing KPIs (lead conversion, campaign ROI, engagement metrics, etc.)

  .
• Support A/B testing initiatives to refine messaging and positioning.

Requirements & Qualifications

• Experience:

  2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products.

• Marketing Skills:

  Strong understanding of

  GTM strategies, content creation, and competitive analysis

  .

• Technical Proficiency:

  Familiarity with

  CRM tools, marketing automation platforms, and analytics tools

  (HubSpot, Marketo, Google Analytics, etc.).

• Storytelling Ability:

  Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content.

• Collaboration & Adaptability:

  Ability to work cross-functionally in a fast-paced, dynamic environment.

• Education:

  Bachelor’s degree in Marketing, Business, Communications, or a related field.