Product Marketing Associate

About Spyne:

At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea—using AI-powered visuals to help auto dealers sell faster online—has now evolved into a full-fledged, AI-first automotive retail ecosystem.

Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, we’re scaling at breakneck speed:

• Launched industry-first AI-powered Image, Video & 360° solutions for Automotive dealers
• Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers
• Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch
• Gearing up to onboard 10K+ dealers across global market of 200K+ dealers
• 150+ members team with near equal split on R&D and GTM

Learn more about our products:

• Spyne AI Products - StudioAI, RetailAI
• Series A Announcement - CNBC-TV18, Yourstory
• More about us - ASOTU, CNBC Awaaz

What We’re Looking For:

We are seeking a strategic and creative Product Marketing Associate with 2–4 years of B2B SaaS experience. In this role, you will craft product messaging, manage GTM content, and support product launches to drive adoption and sales.

You will work closely with Product, Sales, and Customer Success teams to ensure our AI-powered solutions are clearly understood and effectively marketed across channels.

What You Will Do

1. Product Marketing & GTM Support

• Assist in developing product positioning and messaging that resonate with auto and e-commerce businesses
• Support product launches and feature GTMs, ensuring alignment across Sales, Product, and Marketing
• Create sales enablement content – pitch decks, case studies, and one-pagers

2. Content Strategy & Execution

• Manage website content, blogs, and email campaigns to drive traffic and conversions
• Maintain brand voice consistency across sales collateral and digital channels
• Collaborate on lead-nurturing campaigns to engage and convert prospects

3. Market & Customer Insights

• Conduct customer and competitive research to refine messaging and positioning
• Partner with Sales and Product to gather feedback and improve GTM effectiveness
• Track industry trends to highlight Spyne’s leadership in automotive SaaS

4. Sales Enablement & Collaboration

• Work with Sales to equip teams with updated collateral and product narratives
• Adapt content for different geographies and buyer personas
• Close the loop by refining messaging based on sales feedback

What Will Make You Successful:

• 2–4 years in Product Marketing, Content Marketing, or B2B SaaS GTM
• Strong storytelling and writing skills for technical and business audiences
• Experience with GTM planning, product launches, and sales content creation
• Hands-on with marketing automation tools (HubSpot, Marketo) and CMS
• Collaborative, detail-oriented, and data-driven
• Bonus: Experience in AI, SaaS, or Automotive tech

Why Join Spyne?

• Culture

  : High ownership, zero politics, execution-first

• Growth

  : Be part of a startup scaling from $5M to $20M ARR

• Learning

  : Hands-on exposure with GTM leaders and AI-first products

🚀 If you’re an ambitious marketer who loves storytelling, SaaS, and AI-powered innovation, Spyne is your next big move. Apply now!