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Job Summary We are seeking a dynamic and strategic Product Manager to own and lead the brand and business performance of our flagship heart health nutraceutical product, Heartisafe . This is a Mini CEO role — you will manage everything around the product: from market research, positioning, pricing, agency coordination, and lifecycle management to sales enablement, supply chain coordination, and P&L ownership. At NRoute, we believe that tiny steps lead to lasting health . Heartisafe is our response to the emotional and scientific need to protect the hearts of the people we love — especially our parents. And we want someone equally passionate to lead this journey. Key Responsibilities 1. Product Strategy & Positioning Co-develop the annual brand and business plan in collaboration with founders. Build strong product positioning based on clinical evidence, regulatory compliance, and consumer insights. Craft compelling value propositions for both healthcare professionals (HCPs) and consumers. Identify innovation or differentiation opportunities in a saturated market. 2. Market Research & Insights Conduct market research, consumer feedback analysis, and competitive benchmarking . Stay ahead of emerging trends in heart health , preventive care, and supplementation. 3. Promotion & Communication Develop and execute integrated campaigns across ATL, BTL, and digital platforms . Liaise with marketing and creative agencies to bring ideas to life. Work with medical advisors to ensure communication is scientifically accurate and FSSAI-compliant. Create educational and promotional material for sales teams and HCPs. 4. Sales Enablement & Field Support Train and empower the sales team with the right tools, knowledge, and communication material. Track region-wise sales KPIs and work with sales leadership to develop tactical interventions. 5. Channel Strategy & Activation Identify the right channel mix: D2C, E-commerce, Modern Trade, General Trade, Healthcare practitioners . Tailor pricing, bundling, and activation strategies to each channel’s dynamics. 6. Cross-Functional & Operational Alignment Collaborate closely with supply chain, R&D, finance, and digital teams for seamless execution. Forecast demand, manage inventory , and ensure timely availability across platforms. 7. P&L Management Own the product’s financial performance including pricing strategy, margin analysis, and marketing spends. Track and optimize ROI across channels . Proactively identify areas for cost efficiency and revenue growth . Required Qualifications & Skills MBA in Marketing / Strategy or equivalent, OR Bachelor's / Master's in Pharmacy, Life Sciences, Nutrition, or Biotechnology 4–7 years in product/category management in nutraceuticals, consumer healthcare, pharma, or FMCG Proven experience managing product P&L , go-to-market strategy, and cross-functional leadership Understanding of scientific and regulatory communication (FSSAI, DCGI) Comfort with data-driven decision-making , pricing analysis, and agency coordination Bonus: Experience working with medical reps or healthcare professionals Why Join NRoute? Because we’re building a brand that doesn’t push — it partners. At NRoute, we believe in making health feel human. And with Heartisafe , you won’t just be launching a product — you’ll be leading a movement to help India protect what matters most: the hearts of the people they love. Show more Show less
