Product Manager

Job Title:

Job Location:

Job Type:

Position Overview:

Key Responsibilities:

1. Portfolio Management:

• Manage the entire product portfolio for the, ensuring alignment with business goals and market demand
• Regularly assess market needs and performance of existing products, adjusting strategies to maximize profitability and market share.

1. New Product Launches:

• Lead the development and launch of new products in the segment, collaborating with cross-functional teams (R&D, sales, medical affairs) to ensure a successful product introduction.
• Design and implement effective marketing campaigns, including product messaging, positioning, and promotional activities, to drive adoption and awareness.

1. Brand Strategy and Market Positioning:

• Develop and execute robust brand strategies for the segment to ensure products stand out in a competitive market.
• Ensure all product communications align with brand positioning and resonate with target audiences (healthcare professionals, patients, and key opinion leaders).

1. Market Share and Sales Growth:

• Formulate both short-term and long-term product plans that are aligned with company objectives and country-specific requirements to maximize market share and brand productivity.
• Monitor sales and market data to ensure timely execution of plans that drive growth and strengthen the brand’s position in the market.

1. Creative Communication and In-Clinic Campaigns:

• Develop creative communication strategies and materials for product promotion, with a focus on differentiating the product in the minds of healthcare professionals and patients.
• Lead the development of in-clinic campaigns to engage doctors and healthcare providers, ensuring effective product education and visibility.

1. Competitor Analysis and Market Intelligence:

• Monitor competitors’ products, promotional activities, and sales trends using IMS data and other relevant market intelligence tools.
• Analyze competitor strategies and identify opportunities for differentiation, ensuring your product remains competitive in the market.

1. Marketing Plan and Execution:

• Develop the annual marketing plan in collaboration with internal stakeholders (sales, finance, medical affairs) and execute it to drive business growth.
• Ensure efficient resource allocation to execute campaigns on time, within budget, and in line with strategic goals.

1. Cross-Functional Collaboration:

• Work closely with sales teams, regulatory, medical, and other relevant functions to ensure product success in the market.
• Provide training and support to sales teams and healthcare providers, ensuring product knowledge and market insights are shared effectively.

1. Budget and Resource Management:

• Manage the product budget efficiently, ensuring that marketing spend is aligned with the company’s financial goals and provides maximum ROI.
• Track marketing expenses and evaluate the effectiveness of campaigns to ensure financial objectives are met.

Key Skills and Qualifications:

• Experience:

• At least 5 years of experience in product management, brand management, or marketing roles in the healthcare, pharmaceutical, or related industries.
• Experience in managing the portfolio is highly preferred, with a solid understanding of both the therapeutic area and regional market dynamics.

• Education:

• A Bachelor’s degree in Pharmaceutical or related filed and Master’s degree in Marketing, Business Administration, Pharmaceutical Sciences.

• Skills:

• Strong understanding of the
• Customer behavior, and healthcare regulations.
• Proven ability to launch and manage products successfully, utilizing the marketing mix effectively.
• Analytical skills to monitor market trends, competitor activities, and customer preferences to optimize product strategy.
• Excellent communication skills to manage internal stakeholders, develop promotional materials, and engage with healthcare professionals.

• Leadership:

• Ability to work collaboratively across functions, leading cross-functional teams to drive product initiatives and achieve business objectives.
• A strategic thinker with a track record of developing and executing marketing plans that deliver measurable results.

• Language Skills:

• Proficiency in English is required; knowledge of Arabic or other regional languages is a plus.

Desirable Characteristics:

• High level of creativity and innovation, particularly in developing compelling product messaging and educational content.
• Deep understanding of the regulatory environment for pharmaceuticals in the
• region.
• Strong presentation and negotiation skills to engage with internal teams, healthcare professionals, and other external stakeholders.
• Ability to navigate complex markets and adapt strategies to local needs while maintaining global brand integrity.

Key Performance Indicators (KPIs):

• Market share growth in the segment.
• Successful product launches and execution of go-to-market strategies.
• Revenue growth and profitability of the product portfolio.
• Strong brand awareness and product differentiation in the marketplace.
• Positive feedback from sales teams and healthcare professionals on product communication and in-clinic campaigns.