PPC Expert

About Learning Routes

Learning Routes is a leading provider of educational solutions. We empower individuals and organizations with transformative learning experiences, leveraging data-driven strategies and innovative marketing to connect learners with opportunities.

Role Overview

PPC Expert

Key Responsibilities

PPC Campaign Strategy & Execution

• Plan and launch campaigns on

  Google Ads

  ,

  Facebook & Instagram Ads

  , and

  Bing Ads

  .
• Conduct keyword research and competitor analysis to uncover high-value opportunities.
• Write and optimize compelling ad copy tailored to target personas.
• Collaborate with design/development teams to build conversion-optimized landing pages.

Performance Tracking & Reporting

• Manage campaign performance via Google Analytics, Google Ads, Meta Ads Manager, and Bing interface.
• Monitor metrics: CTR, Quality Score, CPC, CPA, ROAS.
• Produce weekly/monthly performance reports highlighting actionable insights.
• Set up accurate conversion tracking and ensure proper attribution across platforms.

Budget Management & Optimization

• Allocate and manage daily/monthly budgets across channels.
• Optimize bids (manual & automated) to maximize ROI and control CPA.
• Monitor spend and adjust to prevent budget waste.

Continuous Optimization & A/B Testing

• Run ongoing A/B tests on creatives, copy, CTAs, and landing pages.
• Analyze test results and implement winning variants.
• Rotate campaigns and target new audience segments to maintain momentum.

Market Research & Competitor Analysis

• Stay updated on PPC platform changes, including Google, Meta, and Bing algorithm updates.
• Analyze competitors to identify best practices and strategic opportunities.
• Test new tools or formats (e.g., retargeting, smart bidding, audience lists).

Cross-Functional Collaboration

• Work with content and design teams to align messaging and creative assets.
• Coordinate with sales/lead-nurturing teams to ensure quality of leads and smooth hand-offs.
  

Required Qualifications

• 3–5 years

  of hands-on PPC experience managing campaigns on

  Google Ads

  ,

  Meta Ads

  , and

  Bing Ads

  .
• Proven track record of delivering high-ROI campaigns.
• Strong analytical skills—able to interpret data and optimize campaigns.
• Expertise in conversion tracking, attribution models, and campaign mechanics.
• Exceptional written communication—ability to craft persuasive ad copy.
  

Preferred Skills & Certifications

• Google Ads Certification

  (Search, Display, Video).
• Certification or experience with

  Meta Ads

  (Facebook Blueprint).
• Proficiency in tools like

  Google Analytics

  ,

  SEMrush

  ,

  Tag Manager

  .
• Strong Excel skills for reporting and data-driven decision-making.
• Experience in

  education or ed-tech

  marketing is a plus.
• Familiarity with

  CRM systems

  (HubSpot, Salesforce) and retargeting strategies.
• Knowledge of basic

  SEO principles

  to complement PPC efforts.