Performance Marketing Specialist

100% authentic

Performance Marketing Specialist

Campaign Strategy & Execution

• Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms
• Develop and execute data-driven performance marketing strategies focused on customer acquisition, retention, and revenue growth for authentic sneaker products.
• Create compelling campaigns that celebrate sneaker culture, limited drops, and an authentic streetwear lifestyle.
• Manage full-funnel marketing campaigns from awareness to conversion, specifically targeting sneakerheads and lifestyle enthusiasts.

Platform Management

• Execute campaigns on Google Ads (Search, Display, YouTube) with expertise in PPC and SEM strategies.
• Manage Meta Ads campaigns across Facebook and Instagram, leveraging sneaker culture content and influencer partnerships.
• Oversee programmatic advertising and explore emerging platforms like TikTok for reaching Gen-Z sneaker enthusiasts.
• Optimise campaigns for mobile app downloads and website conversions

Analytics & Optimization

• Analyse campaign performance metrics, including ROAS, CTR, CPA, conversion rates, and customer acquisition costs.
• Conduct A/B testing on ad creatives, landing pages, and audience segments to maximise performance.
• Implement conversion tracking and attribution models to measure the complete customer journey.
• Generate actionable insights and weekly performance reports with recommendations for optimisation.

Budget & ROI Management

• Manage advertising budgets effectively to maximise ROI while maintaining optimal customer acquisition costs.
• Allocate resources across channels based on performance data and business priorities.
• Monitor spending against targets and adjust bid strategies to achieve performance KPIs
• Track and report on budget utilisation and campaign profitability
  

Experience & Education

• 2-4 years of hands-on experience in performance marketing or digital advertising
• Bachelor's degree in Marketing, Business, Communications, or related field
• Proven track record of managing campaigns for fashion, lifestyle, or consumer brands
• Experience with e-commerce or D2C brands preferred, especially in the fashion/lifestyle sector

Technical Skills

• Expert proficiency in Google Ads, Facebook Ads Manager, and Google Analytics
• Strong understanding of conversion tracking, attribution models, and marketing automation tools
• Experience with marketing platforms like Google Tag Manager, Facebook Pixel, and other tracking technologies
• Proficiency in data analysis tools, including Excel/Google Sheets and dashboard creation
• Knowledge of SEO/SEM principles and their integration with paid campaigns
  

• Experience with influencer marketing and community-building initiatives
• Knowledge of marketplace marketing (Amazon, Flipkart) and platform-specific strategies
• Familiarity with marketing automation and CRM platforms
• Understanding of mobile app marketing and user acquisition strategies
• Experience with affiliate marketing and partnerships
• Certifications in Google Ads, Facebook Blueprint, or other relevant platforms
  

Compensation & Benefits

• Competitive salary: ₹6-9 lakhs per annum based on experience
• Performance-based incentives and bonuses tied to campaign success