About Insolecrew Insolecrew is revolutionising India's sneaker culture by providing 100% authentic sneakers from global brands like Nike, Adidas, New Balance, Jordan, ASICS, and Saucony. We are more than just a sneaker retailer – we're building a cultural movement that makes authentic, limited-edition sneakers accessible to India's growing Gen-Z and millennial sneaker community. Our mission is to serve the real sneaker community with honesty, consistency, and genuine passion for sneaker culture. Role Overview We are seeking a data-driven and creative Performance Marketing Specialist to fuel our growth across digital channels and establish Insolecrew as India's most trusted sneaker destination. This role is perfect for someone who lives and breathes performance marketing, understands sneaker culture, and can create campaigns that resonate with India's streetwear and lifestyle enthusiasts. Key Responsibilities Campaign Strategy & Execution Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms Develop and execute data-driven performance marketing strategies focused on customer acquisition, retention, and revenue growth for authentic sneaker products. Create compelling campaigns that celebrate sneaker culture, limited drops, and an authentic streetwear lifestyle. Manage full-funnel marketing campaigns from awareness to conversion, specifically targeting sneakerheads and lifestyle enthusiasts. Platform Management Execute campaigns on Google Ads (Search, Display, YouTube) with expertise in PPC and SEM strategies. Manage Meta Ads campaigns across Facebook and Instagram, leveraging sneaker culture content and influencer partnerships. Oversee programmatic advertising and explore emerging platforms like TikTok for reaching Gen-Z sneaker enthusiasts. Optimise campaigns for mobile app downloads and website conversions Analytics & Optimization Analyse campaign performance metrics, including ROAS, CTR, CPA, conversion rates, and customer acquisition costs. Conduct A/B testing on ad creatives, landing pages, and audience segments to maximise performance. Implement conversion tracking and attribution models to measure the complete customer journey. Generate actionable insights and weekly performance reports with recommendations for optimisation. Budget & ROI Management Manage advertising budgets effectively to maximise ROI while maintaining optimal customer acquisition costs. Allocate resources across channels based on performance data and business priorities. Monitor spending against targets and adjust bid strategies to achieve performance KPIs Track and report on budget utilisation and campaign profitability Required Qualifications Experience & Education 2-4 years of hands-on experience in performance marketing or digital advertising Bachelor's degree in Marketing, Business, Communications, or related field Proven track record of managing campaigns for fashion, lifestyle, or consumer brands Experience with e-commerce or D2C brands preferred, especially in the fashion/lifestyle sector Technical Skills Expert proficiency in Google Ads, Facebook Ads Manager, and Google Analytics Strong understanding of conversion tracking, attribution models, and marketing automation tools Experience with marketing platforms like Google Tag Manager, Facebook Pixel, and other tracking technologies Proficiency in data analysis tools, including Excel/Google Sheets and dashboard creation Knowledge of SEO/SEM principles and their integration with paid campaigns Preferred Qualifications Experience with influencer marketing and community-building initiatives Knowledge of marketplace marketing (Amazon, Flipkart) and platform-specific strategies Familiarity with marketing automation and CRM platforms Understanding of mobile app marketing and user acquisition strategies Experience with affiliate marketing and partnerships Certifications in Google Ads, Facebook Blueprint, or other relevant platforms What We Offer Compensation & Benefits Competitive salary: ₹6-9 lakhs per annum based on experience Performance-based incentives and bonuses tied to campaign success
Company Description Welcome to Insole Crew, a trusted source for rare sneakers, premium streetwear, and statement accessories. We aim to connect individuals with styles that define their individuality and elevate their everyday look. Our collection of limited-edition sneaker drops and curated apparel and accessories reflects craftsmanship, culture, and creativity. We prioritize authenticity and trust by verifying every product we offer. About the Role Seeking an experienced Performance Marketing Specialist to drive the growth and visibility of our brand within the sneaker and fashion ecosystem. The ideal candidate has a proven record of digital campaign management for footwear, apparel, or streetwear brands, and an established network within the sneaker or fashion community. Key Responsibilities Strategise, launch, and optimise paid campaigns across platforms like Instagram, Facebook, Google Ads, and emerging social channels (TikTok, Snapchat), directly targeting sneakerheads and fashion-forward consumers. Manage budgets, channel allocation, and ROI tracking for full-funnel campaigns (awareness, conversion, retention) related to product launches, drops, and collaborations. Collaborate with the brand and creative teams to deliver culturally relevant assets and messaging aligned with sneaker culture, fashion trends, and seasonal releases. Build influencer and ambassador programs with relevant sneaker and fashion personalities. Analyse campaign metrics including ROAS, CAC, and LTV, proactively adjusting bidding, creative, and segmentation. Engage actively with sneaker and fashion communities—tracking competitive brands, monitoring release dates, and engaging followers on social media. Report weekly performance metrics, insights, and strategic recommendations to leadership. Test and scale new acquisition channels for growth in existing and emerging markets Attend industry events, launches, and activations to support real-time content creation and deepen brand engagement. Candidate Requirements Industry Experience : Minimum 2–4 years in performance/digital marketing for sneaker, fashion, streetwear, or lifestyle brands; demonstrated campaign management and growth track record Community Knowledge : Deep understanding of sneaker culture, release cycles, collector/consumer trends, fashion editorial, and relevant online communities Technical Skills : Hands-on experience with paid social platforms, analytics tools (Google Analytics, Meta Ads Manager), influencer management tools, and campaign reporting Creative & Analytical : Ability to interpret data, ideate viral content, and collaborate cross-functionally with copywriting, design, and brand teams Project Management : Experience in managing multiple campaigns/releases to tight deadlines, comfortable in fast-paced, style-driven environments Bachelor’s degree in Marketing, Fashion Management, Communications, or equivalent hands-on experience is considered Preferred Extras Portfolio demonstrating sneaker/fashion campaign wins and ROI improvement Strong industry contacts in the sneaker/fashion community Exposure to global streetwear or youth culture events/activations
Company Description Welcome to Insole Crew, your trusted source for the rarest and most authentic sneakers, premium streetwear, and statement accessories. Insole Crew's mission is to connect individuals with styles that define their individuality and elevate their everyday look. The brand is born from a love for sneakers and a passion for streetwear culture, offering carefully curated apparel and accessories that tell a story of craftsmanship, culture, and creativity. Our aim is to provide authentic sneakers to the customers. Role Description This is a full-time hybrid Marketing and Business Consultant role at Insole Crew, located in New Delhi with some work-from-home flexibility. The consultant will be responsible for Marketing Strategy Development, Business Growth Initiatives, and Market Research skills Brand Management · Branding & Identity Consumer Insights and Research Lead InsoleCrew's YouTube and content for strategy, Qualifications Marketing Strategy Development, Business Growth Initiatives, and Market Research skills Client Relationship Management and Consultancy experience Data Analysis and Reporting skills Strong communication and presentation skills Knowledge of e-commerce and digital marketing trends Bachelor's degree in Business, Marketing, or related field must of knowledge of sneakers, streetwear.
About Insole Crew Insole Crew is revolutionising India's sneaker culture by providing 100% authentic sneakers from global brands like Nike, Adidas, New Balance, Jordan, ASICS, and Saucony. We are more than just a sneaker retailer – we're building a cultural movement that makes authentic, limited-edition sneakers accessible to India's growing Gen-Z and millennial sneaker community. Our mission is to serve the real sneaker community with honesty, consistency, and genuine passion for sneaker culture. Role Overview We are seeking a data-driven and creative Performance Marketing Specialist to fuel our growth across digital channels and establish Insolecrew as India's most trusted sneaker destination. This role is perfect for someone who lives and breathes performance marketing, understands sneaker culture, and can create campaigns that resonate with India's streetwear and lifestyle enthusiasts. Key Responsibilities Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms Develop and execute data-driven performance marketing strategies focused on customer acquisition, retention, and revenue growth for authentic sneaker products. Create compelling campaigns that celebrate sneaker culture, limited drops, and an authentic streetwear lifestyle. Manage full-funnel marketing campaigns from awareness to conversion, specifically targeting sneakerheads and lifestyle enthusiasts. Platform Management Execute campaigns on Google Ads (Search, Display, YouTube) with expertise in PPC and SEM strategies. Manage Meta Ads campaigns across Facebook and Instagram, leveraging sneaker culture content and influencer partnerships. Oversee programmatic advertising and explore emerging platforms like TikTok for reaching Gen-Z sneaker enthusiasts. Optimise campaigns for mobile app downloads and website conversions Analytics & Optimization Analyse campaign performance metrics, including ROAS, CTR, CPA, conversion rates, and customer acquisition costs. Conduct A/B testing on ad creatives, landing pages, and audience segments to maximise performance. Implement conversion tracking and attribution models to measure the complete customer journey. Generate actionable insights and weekly performance reports with recommendations for optimisation. Budget & ROI Management Manage advertising budgets effectively to maximise ROI while maintaining optimal customer acquisition costs. Allocate resources across channels based on performance data and business priorities. Monitor spending against targets and adjust bid strategies to achieve performance KPIs Track and report on budget utilisation and campaign profitability Required Qualifications 2-4 years of hands-on experience in performance marketing or digital advertising Bachelor's degree in Marketing, Business, Communications, or related field Proven track record of managing campaigns for fashion, lifestyle, or consumer brands Experience with e-commerce or D2C brands preferred, especially in the fashion/lifestyle sector Compensation & Benefits Competitive salary: ₹6-9 lakhs per annum based on experience Performance-based incentives and bonuses tied to campaign success
As an Influencer at Insole Crew, your role involves promoting the brand across various social media platforms, creating engaging content, and building genuine relationships with followers and customers. You will script, shoot, and edit videos to showcase and endorse the products on meta. Key Responsibilities: - Promote the brand on social media platforms - Create engaging content to captivate the audience - Build authentic relationships with followers and customers - Script, shoot, and edit videos to showcase and endorse products - Drive brand awareness and engagement through Influencer Marketing and Social Media Marketing - Foster positive relationships with audiences and external partners using Public Relations skills - Utilize sales skills to promote products and increase audience conversion rates - Align authentically with the brand by demonstrating a passion for sneakers, streetwear, and influencer culture - Work independently with excellent time-management skills to meet campaign deadlines - Utilize knowledge of the sneaker industry to enhance brand promotion Qualifications: - Strong communication skills to effectively connect with online communities and collaborators - Experience in Influencer Marketing and Social Media Marketing - Knowledge of Public Relations to maintain positive relationships with audiences and partners - Sales skills for promoting products and increasing audience conversion rates - Passion for sneakers, streetwear, and influencer culture - Ability to work independently with excellent time-management skills - Experience using social media platforms like Instagram, TikTok, and YouTube is beneficial - Knowledge of the sneaker industry is essential,