Performance Marketing Manager

Company Description

Welcome to Insole Crew, a trusted source for rare sneakers, premium streetwear, and statement accessories. We aim to connect individuals with styles that define their individuality and elevate their everyday look. Our collection of limited-edition sneaker drops and curated apparel and accessories reflects craftsmanship, culture, and creativity. We prioritize authenticity and trust by verifying every product we offer.

About the Role

Seeking an experienced Performance Marketing Specialist to drive the growth and visibility of our brand within the sneaker and fashion ecosystem. The ideal candidate has a proven record of digital campaign management for footwear, apparel, or streetwear brands, and an established network within the sneaker or fashion community.

Key Responsibilities

• Strategise, launch, and optimise paid campaigns across platforms like Instagram, Facebook, Google Ads, and emerging social channels (TikTok, Snapchat), directly targeting sneakerheads and fashion-forward consumers.
• Manage budgets, channel allocation, and ROI tracking for full-funnel campaigns (awareness, conversion, retention) related to product launches, drops, and collaborations.
• Collaborate with the brand and creative teams to deliver culturally relevant assets and messaging aligned with sneaker culture, fashion trends, and seasonal releases.
• Build influencer and ambassador programs with relevant sneaker and fashion personalities.
• Analyse campaign metrics including ROAS, CAC, and LTV, proactively adjusting bidding, creative, and segmentation.
• Engage actively with sneaker and fashion communities—tracking competitive brands, monitoring release dates, and engaging followers on social media.
• Report weekly performance metrics, insights, and strategic recommendations to leadership.
• Test and scale new acquisition channels for growth in existing and emerging markets
• Attend industry events, launches, and activations to support real-time content creation and deepen brand engagement.

Candidate Requirements

• Industry Experience

  : Minimum 2–4 years in performance/digital marketing for sneaker, fashion, streetwear, or lifestyle brands; demonstrated campaign management and growth track record

• Community Knowledge

  : Deep understanding of sneaker culture, release cycles, collector/consumer trends, fashion editorial, and relevant online communities

• Technical Skills

  : Hands-on experience with paid social platforms, analytics tools (Google Analytics, Meta Ads Manager), influencer management tools, and campaign reporting

• Creative & Analytical

  : Ability to interpret data, ideate viral content, and collaborate cross-functionally with copywriting, design, and brand teams

• Project Management

  : Experience in managing multiple campaigns/releases to tight deadlines, comfortable in fast-paced, style-driven environments
• Bachelor’s degree in Marketing, Fashion Management, Communications, or equivalent hands-on experience is considered

Preferred Extras

• Portfolio demonstrating sneaker/fashion campaign wins and ROI improvement
• Strong industry contacts in the sneaker/fashion community
• Exposure to global streetwear or youth culture events/activations