Ancile

Role & responsibilities 3 - 5 years of hands-on experience in performance marketing / growth marketing Proven experience managing and scaling campaigns for: Meta Ads (Facebook/Instagram) Google Ads (Search, Display, YouTube) Strong understanding of full-funnel marketing , attribution basics, and conversion optimization Comfortable working with numbers and dashboards you should enjoy living inside Ads Manager, metrics, GA4, and spreadsheets Experience with email marketing tools (Mailchimp, Klaviyo, Brevo, HubSpot, etc.) and basic automation workflows Ability to write or edit performance-focused copy (ad copy, landing messaging, email subject lines) Strong experiment mindset : hypothesis-driven, structured, and comfortable with rapid testing and iteration Self-starter who can manage strategy + execution without needing step-by-step instructions Experience working with SaaS or marketplaces , especially in real estate , fintech , or consumer internet Basic knowledge of: SEO & content strategy Landing page optimization / CRO Simple tools for building landing pages (Webflow, Framer, Unbounce, etc.) Familiarity with AI tools for creative generation, copy drafting, and audience research Experience building campaigns for US/Canadian or Australian markets Preferred candidate profile You will be responsible for driving traffic, sign-ups, and product usage across all key Snaphomz properties (main platform + satellite tools). 1. Performance Marketing & Paid Media Plan, launch, and optimize campaigns across: Meta (Facebook/Instagram) lead gen, conversion, and retargeting campaigns Google Ads search, display, YouTube, Performance Max for lead gen and traffic Other relevant platforms (LinkedIn, TikTok, etc.) as needed Own full-funnel performance: impressions clicks leads MQLs paid users Continuously test creatives, audiences, placements, and bidding strategies Monitor and improve CAC, ROAS, CPL, CPA and payback periods 2. Growth Strategy & Experimentation Design and run growth experiments around: Viral tools / mini-games (e.g., “Guess the closing price”, calculators, predictors) Landing pages for specific ICPs (buyers, sellers, agents, investors) Niche campaigns by city/region, budget, or life stage Build and maintain a testing roadmap (hypothesis experiment measurement learning scale/kill) Identify and unlock new acquisition channels and growth loops (referrals, UGC, partnerships, communities, etc.) 3. Email, CRM, and Lifecycle Marketing Set up and manage email marketing & automation (welcome journeys, nurture flows, re-engagement, product education) Segment users by behavior, intent, and funnel stage Collaborate with product & design to create high-intent journeys from first touch to activation and retention Run A/B tests on subject lines, content, CTAs, send times, and drip sequences 4. Content & Creative Collaboration Work with design / content to produce: Ad creatives, hooks, and scripts for video & static ads Landing page copy & messaging variations Short-form social content (Reels, Shorts, TikTok, LinkedIn) tied to campaigns Brief designers and writers with clear campaign objectives, messaging, and audience insight Ensure brand voice stays consistent while being performance-driven and punchy 5. Analytics, Reporting & Insights Own the marketing performance dashboard across all channels Track and report weekly on: Spend, impressions, CTR, CPC, CPL, CPA, ROAS User sign-ups, activations, funnel drop-offs Use tools like GA4, ad manager dashboards, and spreadsheets (or BI tools) to analyze what’s working and what’s not Turn numbers into clear insights and next actions for the team