Performance Marketing Manager

Role & responsibilities

• 3 - 5 years

  of hands-on experience in

  performance marketing / growth marketing

• Proven experience managing and scaling campaigns for:

• Meta Ads (Facebook/Instagram)

• Google Ads (Search, Display, YouTube)

• Strong understanding of

  full-funnel marketing

  , attribution basics, and conversion optimization
• Comfortable working with

  numbers and dashboards

  you should enjoy living inside Ads Manager, metrics, GA4, and spreadsheets
• Experience with

  email marketing tools

  (Mailchimp, Klaviyo, Brevo, HubSpot, etc.) and basic automation workflows
• Ability to

  write or edit performance-focused copy

  (ad copy, landing messaging, email subject lines)
• Strong

  experiment mindset

  : hypothesis-driven, structured, and comfortable with rapid testing and iteration
• Self-starter who can manage

  strategy + execution

  without needing step-by-step instructions
• Experience working with

  SaaS or marketplaces

  , especially in

  real estate

  ,

  fintech

  , or

  consumer internet

• Basic knowledge of:

• SEO & content strategy

• Landing page optimization / CRO

• Simple tools for building landing pages (Webflow, Framer, Unbounce, etc.)
• Familiarity with

  AI tools

  for creative generation, copy drafting, and audience research
• Experience building campaigns for

  US/Canadian or Australian markets

Preferred candidate profile

driving traffic, sign-ups, and product usage

1. Performance Marketing & Paid Media

• Plan, launch, and optimize campaigns across:

• Meta (Facebook/Instagram)

  lead gen, conversion, and retargeting campaigns

• Google Ads

  search, display, YouTube, Performance Max for lead gen and traffic
• Other relevant platforms (LinkedIn, TikTok, etc.) as needed
• Own full-funnel performance:

  impressions clicks leads MQLs paid users

• Continuously test creatives, audiences, placements, and bidding strategies
• Monitor and improve

  CAC, ROAS, CPL, CPA

  and payback periods

2. Growth Strategy & Experimentation

• Design and run

  growth experiments

  around:
• Viral tools / mini-games (e.g., “Guess the closing price”, calculators, predictors)
• Landing pages for specific ICPs (buyers, sellers, agents, investors)
• Niche campaigns by city/region, budget, or life stage
• Build and maintain a

  testing roadmap

  (hypothesis experiment measurement learning scale/kill)
• Identify and unlock new acquisition channels and growth loops (referrals, UGC, partnerships, communities, etc.)

3. Email, CRM, and Lifecycle Marketing

• Set up and manage

  email marketing & automation

  (welcome journeys, nurture flows, re-engagement, product education)
• Segment users by behavior, intent, and funnel stage
• Collaborate with product & design to create

  high-intent journeys

  from first touch to activation and retention
• Run A/B tests on subject lines, content, CTAs, send times, and drip sequences

4. Content & Creative Collaboration

• Work with design / content to produce:
• Ad creatives, hooks, and scripts for video & static ads
• Landing page copy & messaging variations
• Short-form social content (Reels, Shorts, TikTok, LinkedIn) tied to campaigns
• Brief designers and writers with

  clear campaign objectives, messaging, and audience insight

• Ensure

  brand voice

  stays consistent while being performance-driven and punchy

5. Analytics, Reporting & Insights

• Own the

  marketing performance dashboard

  across all channels
• Track and report weekly on:
• Spend, impressions, CTR, CPC, CPL, CPA, ROAS
• User sign-ups, activations, funnel drop-offs
• Use tools like

  GA4, ad manager dashboards, and spreadsheets (or BI tools)

  to analyze what’s working and what’s not
• Turn numbers into

  clear insights and next actions

  for the team