Performance Marketing Manager

Role Overview

Performance Marketing Specialist

Key Responsibilities

• Develop and manage

  paid advertising campaigns

  across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
• Optimize campaigns for

  ROI, CPA, and conversion rates

  using A/B testing and performance analysis.
• Monitor and analyze campaign performance metrics, providing actionable insights and regular reports.
• Collaborate with the

  content and design teams

  to create compelling ad creatives and landing pages.
• Manage

  marketing budgets

  effectively to maximize returns.
• Stay updated on

  industry trends, tools, and best practices

  in performance marketing.
• Implement

  retargeting strategies

  and audience segmentation for better engagement.
• Work closely with the

  SEO team

  to ensure synergy between paid and organic strategies.

Qualifications & Skills

• Bachelors degree in Marketing, Business, or related field.
• 24 years of experience in

  performance marketing or digital advertising

  .
• Proficiency in

  Google Ads, Meta Ads Manager, LinkedIn Ads

  , and analytics tools like Google Analytics.
• Strong understanding of

  conversion funnels, attribution models, and campaign optimization techniques

  .
• Excellent analytical and problem-solving skills with a data-driven approach.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred

• Experience in

  workspace solutions, real estate, or B2B marketing

  .
• Knowledge of

  marketing automation tools

  and CRM systems.