Performance Marketing Manager

Performance Marketing Manager

Location: Delhi
Experience: 7+ Years
Industry Experience Required:

• Fashion
• Jewellery
• Furniture
• Beauty / Personal Care
• Consumer Goods

Must Have: Strong D2C Exposure

Role Overview

We are seeking an experienced Performance Marketing Manager with deep expertise in managing large-scale digital advertising campaigns. The ideal candidate must be hands-on with Google Ads and Meta Ads, and must have successfully handled budgets of ₹1 Cr+ per month. This role requires strong analytical capability, strategic planning, and a proven track record of driving profitable growth in D2C brands.

Key Responsibilities

Paid Advertising Management

• Own and manage end-to-end campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
• Plan, launch, and optimize campaigns focusing on ROAS, CPA, CTR, and LTV targets.

Strategy & Optimization

• Conduct in-depth keyword research, audience segmentation, and competitor analysis.
• Perform continuous A/B testing of creatives, ad copies, landing pages, and audience groups.
• Scale campaigns efficiently while maintaining profitability and meeting growth targets.

Analytics & Reporting

• Monitor daily performance metrics and provide data-driven insights.
• Prepare detailed performance reports with actionable optimization recommendations.

Collaboration & Execution

• Work closely with creative, product, and content teams to build high-performing ad assets.
• Ensure ad messaging and creatives align with brand goals.
• Stay updated on latest trends, algorithm changes, and new advertising features across all platforms.

Must-Have Skills & Requirements

• 7+ years experience in performance marketing.
• Strong background in D2C brands (mandatory).
• Proven experience managing ad budgets of ₹1 Cr+ per month.
• Hands-on expertise with Google Ads & Meta Ads (required).
• Strong analytical skills with understanding of performance metrics like ROAS, CPA, CAC, LTV, CTR, CVR.
• Experience running ecommerce campaigns across categories such as Fashion, Beauty, Jewellery, Furniture, Consumer Goods.
• Ability to scale campaigns profitably and manage growth targets.
• Proficiency in tools such as Google Analytics, Meta Business Manager, Google Merchant Center, Tag Manager, etc.

Job Type: Full-time