Performance Marketing Manager

About the Role

We are looking for an experienced Performance Marketing Manager who can plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate must have a strong background in Digital Marketing, including Social Media Promotion, Meta Ads, Google Ads, YouTube Ads, and SEO, with hands-on experience in the E-commerce industry.

Key ResponsibilitiesPaid Advertising & Campaign Management

• Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), Google Ads, and YouTube.
• Manage campaign budgets, bidding strategies, and daily performance tracking.
• Run targeted campaigns for brand awareness, conversions, remarketing, and lead generation.
• Monitor key metrics such as CPC, CTR, ROAS, CPM, and CPA.

Social Media Promotion

• Develop and implement social media strategies to increase brand reach & engagement.
• Coordinate with the creative team for ad creatives, copies, and campaign assets.
• Conduct competitor analysis and performance benchmarking.

SEO & Website Optimization

• Implement on-page and off-page SEO strategies to increase organic visibility.
• Work on keyword research, content optimization, backlinks, and technical SEO improvements.
• Collaborate with the website team for landing page optimization and better conversion rates.

E-commerce Marketing

• Handle performance marketing for E-commerce platforms (e.g., website, marketplaces).
• Improve product visibility, traffic quality, and conversion funnels.
• Track and optimize campaigns for sales performance and customer acquisition.

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, Google Tag Manager etc.
• Prepare weekly/monthly performance reports and insights.
• Optimize campaigns based on data-driven analysis.

Key Skills Required

• Strong knowledge of Google Ads, Meta Ads, YouTube Ads
• Experience in SEO (On-Page, Off-Page, Technical)
• Good understanding of E-commerce funnels and customer journeys
• Strong analytical skills with proficiency in Google Analytics, GTM, Google Search Console
• Ability to manage large budgets and deliver high ROI
• Excellent communication and project management skills

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 4–6 years of proven experience in Performance Marketing and SEO

Job Type: Full-time

Pay: ₹45,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person