Product Marketing Manager Grazitti Interactive

6.0 - 10.0 years

0 Lacs

panchkula, haryana

On-site

As a dynamic Product Marketing Manager at Grazitti Interactive's SearchUnify team, you will play a crucial role in shaping how our cutting-edge cognitive search platform connects with its audience. Your responsibilities will include collaborating with cross-functional teams, owning positioning and messaging, and leading marketing initiatives to drive business growth and customer advocacy. You should have a minimum of 5-8 years of experience in product or customer marketing, preferably in B2B SaaS or tech environments. Strong expertise in positioning, messaging, and GTM strategy is essential, along with hands-on experience in event marketing, webinars, and digital campaigns. Your ability to work effectively with sales and product teams for enablement initiatives is crucial, as well as excellent written and verbal communication skills. Familiarity with tools like HubSpot, Salesforce, Google Analytics, and webinar platforms is preferred. Additionally, strong project management, planning, and analytical skills are required, along with exposure to marketing automation and performance tracking. Your key responsibilities will include developing compelling messaging and product positioning for SearchUnify, planning and executing GTM strategies for product launches and enhancements, enabling sales teams with collateral, training, and battle cards, conducting competitive analysis, creating product content, building relationships with analysts and influencers, driving customer advocacy, and tracking marketing metrics to refine strategies based on performance. You will also be responsible for launching programs to increase customer loyalty, retention, and upsell, managing product update emails, community announcements, and lifecycle campaigns, collaborating with the CS team to gather customer success stories, organizing customer-focused webinars and co-branded sessions with industry leaders, defining and executing event strategies (virtual + in-person), planning and promoting webinars, building multi-channel promotional campaigns for events and webinars, collaborating with partners, speakers, and internal teams for seamless execution, managing logistics, branding, booth setup, and vendor coordination for events, creating post-event campaigns for lead nurturing and conversion, developing landing pages, email campaigns, and social media creatives, and analyzing event performance to optimize future campaigns. In summary, as the Product Marketing Manager, you will have a unique opportunity to drive the marketing initiatives that will shape the success of SearchUnify and contribute to the overall business growth and customer advocacy.,

Posted 2 days ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.