Performance Marketing Specialist

Position Title: Performance Marketing Specialist - Media Buyer
Location: Onsite (New Delhi)
Experience: 2-4 years in performance marketing

About Us

BookLeaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200+ new books monthly from our catalog of 18,000+ titles and were featured on Shark Tank India Season 4. We're a fast-growing, tech-driven team focused on scaling author acquisition through data-driven marketing.

Role Overview

We're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-efficient author sign-ups at scale.

Key Responsibilities

Campaign Management

• Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) focused on author acquisition
• Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion)
• Manage monthly ad budgets efficiently while hitting CAC targets
• Conduct A/B testing across audiences, creatives, placements, and messaging

Technical Setup & Tracking

• Set up and manage Meta Pixel, Conversions API, and custom event tracking
• Troubleshoot pixel firing issues and ensure accurate attribution across the funnel
• Work with our tech team to implement proper UTM tracking and integrate with our CRM/backend systems
• Monitor data discrepancies between Meta and backend analytics

Performance Optimization

• Own CAC targets and continuously optimize to improve efficiency
• Analyze campaign performance daily and make data-driven optimization decisions
• Identify winning audiences and scale them profitably
• Manage campaign budgets to maximize ROAS while maintaining volume

Creative Collaboration

• Understand what makes direct response creative work - hook, problem, solution, CTA
• Brief designers and video editors based on performance insights
• Identify winning creative patterns and provide feedback for iterations
• Stay updated on current ad trends and creative formats that drive conversions

Required Qualifications

Must-Have Experience

• 2-4 years of hands-on experience running Meta ads with proven results
• Deep technical knowledge of Meta Pixel implementation and Conversions API
• Strong track record of CAC optimization and scaling campaigns profitably
• Experience managing monthly budgets of ₹5+ lakhs
• Understanding of conversion funnels and customer journey mapping

Technical Skills

• Expert-level knowledge of Meta Ads Manager and Business Manager
• Hands-on experience with pixel troubleshooting and event debugging
• Comfortable working with Google Tag Manager (bonus)
• Strong analytical skills - comfortable with spreadsheets and data analysis
• Understanding of attribution models and iOS 14+ changes

Creative Eye

• Can identify high-performing ad creative (hooks, angles, messaging)
• Understands UGC content, testimonials, and direct response principles
• Ability to analyze creative performance and provide actionable feedback

Nice to Have

• Experience in D2C, edtech, or service-based businesses
• Familiarity with Google Ads
• Experience with automation tools (Zapier, n8n, Make)
• Background in working with lead generation campaigns
• Understanding of CRM integration and lead tracking systems

What We're Looking For

• Data-driven mindset: You make decisions based on numbers, not gut feelings
• Ownership mentality: You take full responsibility for performance and outcomes
• Fast learner: You stay updated with platform changes and adapt quickly
• Strong communicator: You can explain complex data insights simply
• Resourceful problem-solver: You figure things out and don't wait for perfect conditions

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Leave encashment

Work Location: In person