Performance Marketing Specialist

Company Description

At InDiiServe Solutions, we are partners in growth, enabling businesses to thrive in a dynamic marketplace through expert Business Consulting, Business Process Management (BPM), Recruitment, AI, and Digital Marketing services. Our integrated approach optimizes operations, attracts top talent, and builds a powerful online presence for sustainable success. With a mission to drive efficiency, growth, and market leadership, we provide strategic insights and innovative solutions. Join us to transform your business and achieve your full potential.

Job Post Title: Performance Marketing Specialist (PPC Focus)

Position/Designation: Performance Marketing Specialist

Employment Type: Full-Time (Immediate Joiner)

Location: [Kolkata, WB /Remote]

Salary: 25K Per Month + Incentives

About Us:

We are a result oriented & fast-growing Business Consulting enablement agency/company focused on maximizing client revenue through precision-targeted paid advertising, superior content, and compelling product presentation. We are looking for a specialist obsessed with data, conversions, and maximizing Return on Ad Spend (ROAS).

The Role:

We are seeking a dedicated Performance Marketing Specialist

Key Responsibilities:

• Paid Campaign Management (PPC/SEM):

• Plan, launch, manage, and optimize highly effective PPC campaigns across platforms like Google Ads, Meta (Facebook/Instagram), Amazon Advertising,

  YouTube & other Ecommerce Platforms.
• Conduct continuous keyword research, audience segmentation, and competitor analysis to drive high-intent traffic.
• Manage campaign budgets, bidding strategies, and pacing to meet ambitious CPA and ROAS targets.

Testing & Optimization:

• Design and execute rigorous A/B testing on ad copy, creatives, and landing page elements to improve click-through rates (CTR) and conversion rates (CVR).

• Ensure proper tracking and attribution are set up via Google Tag Manager and other platform tools.

Analysis & Reporting:

• Provide daily, weekly and monthly performance reports, translating complex data into actionable insights and strategic recommendations for the team and clients.

Collaboration:

• Work closely with the Content, SEO & Visual specialist to request and iterate on high-performing ad creatives and ensure landing page copy is optimized for conversion.

Qualifications:

• 2+ years

  of hands-on experience managing substantial budgets across major PPC platforms (Google Ads certification is a plus).
• Deep expertise in optimizing campaigns for lead generation and e-commerce sales.
• Strong analytical skills with proficiency in Google Analytics 4 (GA4) and spreadsheet software (Excel/Google Sheets).
• Demonstrated ability to write compelling, short-form ad copy that drives action.
• A proven track record of achieving aggressive ROAS/CPA goals.