Performance Marketing Specialist

Job Title:

Company:

Experience Required:

Location:

Employment Type:

About FNP Weddings & Events India Pvt. Ltd.

FNP Weddings & Events is India’s leading luxury wedding and event planning company, known for crafting unforgettable, bespoke experiences with creativity and precision. We bring dreams to life and set new standards in the industry through innovation, passion, and an unwavering commitment to excellence.

Job Summary

Performance Marketing Specialist

Key Responsibilities

• Strategize, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic channels.
• Drive qualified lead generation, customer acquisition, and conversion through targeted paid campaigns.
• Optimize campaigns to achieve key metrics such as CPL, CPA, ROAS, and LTV.
• Implement A/B tests, audience segmentation, and funnel optimization to maximize performance.
• Analyze campaign data, prepare detailed reports, and share actionable insights to improve future outcomes.
• Collaborate with creative and content teams to develop compelling ad creatives and copy.
• Manage tracking, attribution, and analytics using tools like Google Analytics (GA4), Google Tag Manager, Meta Ads Manager, and CRM platforms.
• Stay updated on the latest trends, algorithm changes, and best practices in digital advertising.

Key Skills & Requirements

• Minimum 6 years of proven experience in performance marketing or paid media management.
• Advanced knowledge of Google Ads, Meta Business Suite, and other major advertising platforms.
• Strong understanding of digital analytics, tracking methodologies, and attribution models.
• Proficiency with tools such as Google Analytics, GTM, Facebook Pixel, and UTM tagging.
• Excellent data analysis and reporting skills; highly proficient in Excel.
• Expertise in audience targeting, bidding strategies, and media planning.
• Creative problem-solving skills with a strong focus on ROI and business results.
• Bachelor’s degree in Marketing, Business, Digital Media, or a related field; MBA preferred.