Performance Marketing Specialist

3 years

3 Lacs

Posted:4 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

About Wildnet Technologies

At Wildnet Technologies, our strength lies in continuous learning, innovation, and data-led digital transformation. With 12,000+ successful projects delivered and a team of 300+ professionals, we partner with global brands across the US, UK, Europe, and APAC to drive measurable business growth through performance marketing, SEO, and digital strategy.
We are now looking for a detail-obsessed, process-driven Performance Marketer to join our growing performance marketing team and support a marquee hospitality / hotel chain client. This role is critical to ensuring flawless campaign execution, platform hygiene, and tracking excellence across paid media channels.

Role Overview-
This is a mid-level performance marketing role focused on execution excellence. You will act as the backbone of campaign delivery—owning trafficking, tracking, platform hygiene, and launch readiness across multiple digital platforms.
You’ll work closely with media planners, buyers, analysts, creatives, and client services to ensure campaigns go live accurately, on time, and fully aligned with client goals. If you thrive in structured environments, enjoy solving technical media challenges, and take pride in precision, this role is for you.


Key Responsibilities-

Campaign Setup & Execution

  • Own end-to-end campaign setup and trafficking across Meta Ads, Google Ads (Display Network & Demand Gen), TikTok Ads, and similar platforms.
  • Ensure accurate implementation of creatives, audience layers, naming conventions, budgets, and tracking parameters.
  • Coordinate closely with planning and strategy teams to support on-time, error-free campaign launches.
  • Set up UTMs, pixels, conversion events, and audience targeting in line with agency-wide SOPs.
  • Conduct rigorous pre-launch QA and post-launch audits to ensure campaign accuracy and stability.


Platform & Data Hygiene

  • Maintain clean, consistent campaign structures, naming conventions, and account taxonomy.
  • Ensure correct tagging, pixel implementation, and attribution alignment for reliable performance measurement.
  • Monitor daily delivery and proactively flag trafficking issues, tracking discrepancies, or under-delivery risks.


Cross-Functional Collaboration

  • Act as a key liaison between media planners, analysts, creative teams, and client servicing.
  • Share trafficking specifications, templates, and timelines with internal and external stakeholders.
  • Stay updated on platform changes and proactively share tagging guidelines and best practices with the team.


Process Management & Documentation

  • Maintain and enhance SOPs, QA checklists, and trafficking playbooks tailored to hospitality and eCommerce campaigns.
  • Create trackers, timelines, and implementation frameworks to manage large-scale and multi-market campaign launches.


Reporting & Analytics Support

  • Enable clean data collection by ensuring accurate tagging and campaign setup.
  • Support analytics and finance teams with campaign reconciliation and spend tracking where required.


Requirements

  • 3–5 years of experience in digital media operations, performance marketing, or ad operations within an agency environment.
  • Hands-on expertise with Google Ads (Display & Demand Gen), Meta Ads Manager, and TikTok Ads Manager.
  • Strong understanding of UTMs, pixels, attribution models, GA4, GTM, and conversion tracking.
  • Exceptional attention to detail with a process-first mindset.
  • Proficiency in Excel / Google Sheets for trackers, pacing sheets, and operational documentation.


Preferred Skills

  • Experience using debugging tools such as Meta Pixel Helper and Google Tag Assistant.
  • Ability to independently manage multiple campaigns and deadlines.
  • Comfortable working in a fast-paced agency environment with evolving priorities.


Why Join Wildnet

  • Work on large-scale hospitality and global brand accounts
  • Strong focus on process, learning, and performance excellence
  • Exposure to international markets and advanced performance frameworks
  • Collaborative, growth-oriented culture with clear ownership and accountability

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