Director- Growth Marketing

Job Description

About our company: Wildnet Technologies, Our distinctiveness lies in our commitment to continuous learning and a data-driven ethos, which propels us to deliver innovative solutions that advance both our business and our clients. With a track record of completing over 12,000 projects, our team, exceeding 300 people, operates from our headquarters in India. We extend our reach to clients across the United States, Canada, Australia, and the United Kingdom, establishing a formidable global presence Responsibilities: Strategic Planning: Formulate and execute comprehensive digital marketing strategies aligning with company objectives, considering target audience, market trends, and competition analysis. Ensure a discernible and positive impact on the overall quality and quantity of leads for the organisation. Team Leadership: Lead, manage, and oversee a team of digital marketing professionals, including specialists in social media, content creation, SEO, SEM, and email marketing. Campaign Management: Plan, implement, and optimize multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and retention. Budget Management: Effectively manage the digital marketing budget, allocate resources judiciously, and ensure cost-effectiveness in all campaigns. Analytics and Reporting: Use analytics tools to monitor and analyse key performance metrics. Provide regular reports on campaign effectiveness, offering data-driven recommendations for improvements. Content Strategy: Develop and supervise the content strategy, ensuring consistent messaging across all digital platforms. Collaborate with content creators to produce engaging and relevant content. SEO and SEM Optimization: Implement and oversee SEO and SEM strategies to enhance the company's online visibility and drive organic and paid traffic. Social Media Management: Devise and execute social media strategies, encompassing content calendar planning, audience engagement, and social advertising. Email Marketing: Manage email marketing campaigns, incorporating segmentation, A/B testing, and optimization for improved open rates and conversion. 10. Collaboration: Foster close collaboration with other departments, such as sales and product development, to align digital marketing efforts with broader business objectives. Qualification: Education: Bachelor's or Master's degree in Marketing, Business, or a related field. Experience: Several years of expertise in digital marketing, emphasizing strategy development and team management. Prior experience in a managerial capacity is not a prerequisite. Technical Proficiency: Proficient in digital marketing tools and platforms, coupled with strong analytical skills. Familiarity with CRM systems and experience in marketing automation tools is a valuable asset. Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively articulate complex ideas and strategies. Industry Knowledge: Stay abreast of industry trends, emerging technologies, and best practices. Demonstrate flexibility and adaptability in navigating the dynamic digital landscape.