Performance Marketing Specialist

Key Responsibilities:

Execute, and optimize paid marketing campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn, etc.) and report to the Marketing Head.

Manage ad budgets efficiently to maximize ROI and achieve performance targets (CPA, ROAS, CPL)

Continuously A/B test creatives, ad copies, targeting, and landing pages

Monitor and report on performance metrics using tools like Google Analytics, Meta Ads Manager, and other attribution tools

Conduct keyword research and audience segmentation to improve targeting precision

Stay up-to-date with the latest trends in digital advertising and platform algorithms

Track, analyze, and report campaign performance with actionable insights

Suggest strategies to increase brand visibility and conversions through paid media

Create content for static posts and align the production team to execute video shoots for social media and Youtube.

Requirements:

Bachelor’s degree in Marketing, Business, or related field

1–3 years of hands-on experience in performance marketing or digital advertising

Proficiency with Google Ads, Facebook/Meta Ads Manager, and LinkedIn Ads

Strong understanding of web analytics (Google Analytics, UTM tracking, etc.)

Excellent Excel/Google Sheets and reporting skills

Familiarity with tools like Google Tag Manager, Hotjar, or SEMrush is a plus

Proficiency with tools such as Photoshop, Adobe, Canva, Lightroom.

Good communication skills and a keen eye for ad creative and messaging

Self-starter with a performance-driven mindset

Preferred Skills (Good to Have):

Experience with eCommerce or D2C campaigns

Knowledge of SEO basics and content marketing

Exposure to CRM platforms or marketing automation tools (e.g., HubSpot, Mailchimp)

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off

Work Location: In person